The Steve Roper Group




Strategy.
Implementation.
Evolution.

We are passionate about business in general and love watching the websites we build drive traffic and increase sales... especially when we can partner with a client to manage the analytics and marketing of a web site and help the company achieve their goals, something we have historically been very good at.

  • slider-logo4We have been working with Craigdarroch Castle for eight years now and are exceptionally proud of the work we have done.

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  • slider-logo3Two if by Sea are not only very good friends, but kindred spirits in that we both share a love of sailing and diving so when we began working with them, the branding was fairly simple.

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  • slider-logo2Chrysler. Founded by Walter Chrysler in 1925. One of the best known automotive brands in the world. My challenge; Re-create the perception of an automotive giant to appeal to a younger market.

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  • slider-logo1We recently completed a brand new website for the Choquette Law Group of Seattle. The design of the site took almost four years to create and write.

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Steve

We are interested in helping businesses grow...

Our fundamental goal is to enter into partnership relationships and our services are focused on online business related fundamentals. This includes virtually every aspect of an online identity from branding to functionality, analytics, domain name strategies, content development and most importantly, return on investment metrics.

-Steve Roper

A little bit about us…

We are a small company led by myself, and I get involved on every project. Yes, we’ve won awards but what we are more interested in is have we helped your business grow. We operate online as a virtual collaborative team brought together over the past 35 years and our team keeps on getting stronger.

Find out more about us.

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What we support…

Conservation means different things to different people. I believe that everyone can do their piece but my prevailing interests have always been the ocean.

We work with select businesses and organizations who provide a socially or environmentally responsible product or service for the general betterment of society.

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From the Blog

Creative Positions of 2015…

In a recent update from Workopolis, there was some interesting updates on the Creative Job Future fo

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Liszten Consulting

What’s in a name? In a word…everything. Led by founder, Tom Liszt, Liszten Consulting provides c

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What our clients think...

  • You have helped government to define its message to the community and, in so doing, members of the community have responded and agreed to lend their expertise and support to helping government realize its objectives in respect to the Commission on Competitiveness.

    I fully appreciate that a great deal of effort has gone into this contribution and want you to know these efforts have not gone unnoticed; indeed, they have been greatly appreciated by the Government.

    -Sir John Swan Premier of Bermuda
  • Steve played an integral part in developing the branding for the inaugural Collingwood’s Winter Wonderland festival. From initial ideas to imagery, photos to finished creative, Steve provided turnkey, strategic and responsive solutions that have set a new creative standard.

    -Martin Rydlo. Director of Marketing. The Town of Collingwood.
  • I had the opportunity to visit and dive the second largest barrier reef in the world in southern Belize led by Steve Roper. Along on this trip were several members of the Board of Directors of the World Wildlife Fund.

    During the trip out, Steve explained in great detail the wonders of the barrier reef system and the need for people to respect and protect this wonderful resource of ours. He carefully explained the dive to us and led us along a remarkable visit. I happen to recall his charm when he commented on how good a diver I was. He made us all feel at ease.

    His commitment to our oceans impressed me as he outlined his vision to reduce commercial fishing vessels and install moorings along the barrier reef to preserve this pristine environment, a vision I share. I am pleased that he is continuing to contribute and promote awareness, knowledge and insight into ways others can protect our oceans at Ocean's Edge.

    Keep up the good work, Steve.

    -Kathryn Fuller World Wildlife Fund
  • As Executive Director of the Port Angeles Department of Tourism, I had the pleasure of working with Steve on developing our advertising campaign or our region and would like to recognize his creativity and professionalism. Steve was a major player in the success of our advertising campaign and I have no problem recommending him.

    -Rick Hert Executive Director, Port Angeles Department of Tourism.
  • I first met Steve in 2007.Over the past seven years, Steve has been instrumental in creating and managing our website and the beautiful Interpretive Signage Kiosk the OPES spearheaded at the Ogden Point Deep Sea Facility. The Ogden Point Deep Sea Facility is visited by up to a million visitors annually and they have enjoyed his many contributions that enhance the facility.

    -Gerry Lutz. President. The Ogden Point Enhancement Society
  • We have been working with Steve Roper for almost three years now and have seen a huge upturn in business since he re-designed our website. He speaks Computer speak English (well Canadian actually) to us in sentences and uses phrases that we can understand. We can see why something works and how well it is working.

    Because of Steve's input, we are well followed on Facebook, Google, LinkedIn and some other sites that seem to pop up every now and then. Our investment has been rewarded by a substantial increase in business for which we are thankful. We will continue to use the Steve Roper Group for all of our on-line marketing.

    -Stu & Fran Rattle. Two if by Sea Charters, The British Virgin Islands
  • The reason I and the staff of Angel continue to work closely with Steve at The Steve Roper Group, is the dedication he shows at every level of website planning and execution. 5 years ago we embarked on a new website plan and I had some trepidations as to the amount of time we would have to spend to make this work. After establishing a scope of work I was extremely impressed as to how easy Steve made it all work and his attention to detail. If we were to start again, I would choose Steve, but luckily we are not starting again and we will continue to have Steve manage the process of making our website the "face" of Angel on the web. Steve brought us fresh ideas, easy to manage site maps and a look we are proud to display. I highly recommend Steve Roper Group to anyone who wants a great, user friendly website, and a comfortable process getting there!

    -George Szwender CEO Angel Accessibility Solutions
  • Few brands push the envelope of conventional design quite like Chrysler. When the company launched the daring and innovative PT Cruiser, it was immediately apparent that the proverbial envelope hadn’t just been pushed - it had been torn to pieces.
    In the nine months leading up to the May launch, Steve Roper and Matt Daley, created a campaign to attract prospects. Using simple and cool images, the company promoted the PT Cruiser on billboard and transit ads, in magazines and on Web banners, gradually building excitement.
    All the advertising included a call-to-action, either a 1-877 number or Web addresses - www.waycoolcar.com - that cemented the brand’s identity. These efforts built a strong database of “handraisers”, who were then targeted with a three-phase direct mail effort.
    The first mailing, using a large exclamation mark, emphasized the fun aspect of the car. The second included exclusive information to keep prospects interested, and the third - which included a PT Cruiser key ring - invited customers to take a test drive. The key was to make recipients feel as if they were part of something exclusive and special.
    The program attracted the right target - young, urban and hip - as conceived by Steve Roper and Matt Daley, giving the brand a certain cachet with a traditionally atypical Chrysler audience'.

    -The Canadian Marketing Association
  • Steve possesses a broad skill set and while focused on marketing and business development, his contribution is rounded out with a sound financial understanding of non-profit sector challenges.

    Steve recognizes that there is often resistance at the board level to new ideas and he is not reluctant to push for growth with reasonable budget requirements, backed by a belief in his abilities to deliver results.

    Steve also works within and around the limitations of our staff time and technical competency in the organization, teaching them and providing us documentation to make our day-to-day work more efficient and puts the effort into creating processes that can be maintained with relative ease.

    We value Steve’s contribution and dedication to Craigdaroch Castle.

    -John Hughes Executive Director. Craigdarroch Castle.
  • It was an absolute pleasure working with Steve. He works quickly and efficiently, and created a gorgeous, functional website for the Marine Megafauna Foundation. He was excellent at managing the process, from initial design and development right through to the launch. At all stages we received clear updates and feedback.

    I thoroughly recommend The Steve Roper Group's web design and online marketing services as a brilliant partner in creating an online presence.

    -Simon J. Pierce, PhD Principal Scientist. Marine Megafauna Foundation
  • I first met Steve in 2007.Over the past seven years, Steve has been instrumental in creating and managing our website and the beautiful Interpretive Signage Kiosk the OPES spearheaded at the Ogden Point Deep Sea Facility. The Ogden Point Deep Sea Facility is visited by up to a million visitors annually and they have enjoyed his many contributions that enhance the facility.

    -Gerry Lutz President. The Ogden Point Enhancement Society
  • After ten long years in conservation I finally feel like MMF has a website that showcases the work that we do in a beautiful and dynamic way! As a full time field researcher I sometimes find it hard to stay connected with the public and disseminate the full scope of our findings in an interesting and timely fashion. The Steve Roper Group has revolutionized our ability to do this, allowing us to highlight our long-term programs and keep our fans up to date with our current projects.

    -Dr. Andrea Marshall Director - Marine Megafauna Foundation. Queen of the Mantas.
  • I am writing to say how delighted we are with the marketing tools and web site you created for the Swan Lake Christmas Hill Nature Sanctuary. Working with The Steve Roper Group was a positive experience from start to finish. The re-design of our organization’s logo and stationary began the process, and set the stage for the new look and feel of the web site. All of the new design elements were skillfully incorporated into a very welcoming and visually integrated visitor experience on the web site.

    That, combined with a substantial increase in search engine presence, has significantly raised our profile in the community, which is already being reflected in an increase of donations coming in. The ease of updating the page content was incorporated into the design as we requested, and that will allow us to maintain fresh and current content to keep the visitor’s interest.

    We look forward to working with you on other projects in the future.

    -Terry Morrison Executive Director
  • Steve and his team provided Talking Oceans Foundation with a really professional website, expertly integrating our ideas and goals with his own creativity and experience. We are happy customers!

    -Alex Tilley Executive Director - Talking Oceans
  • The reason I and the staff of Angel continue to work closely with Steve at The Steve Roper Group, is the dedication he shows at every level of website planning and execution. 5 years ago we embarked on a new website plan and I had some trepidations as to the amount of time we would have to spend to make this work.

    After establishing a scope of work I was extremely impressed as to how easy Steve made it all work and his attention to detail. If we were to start again, I would choose Steve, but luckily we are not starting again and we will continue to have Steve manage the process of making our website the "face" of Angel on the web. Steve brought us fresh ideas, easy to manage site maps and a look we are proud to display.

    I highly recommend Steve Roper Group to anyone who wants a great, user friendly website, and a comfortable process getting there!

    -George Szwender CEO Angel Accessibility Solutions
  • It has been a pleasure to work with Steve Roper. Their rates are reasonable and the quality of their work is excellent. I highly recommend them to any firm seeking quality services.

    -Paul Choquette
  • In just one meeting, Steve was able to take our fledgling ideas and quickly provide a concept for our new site. Working with him over the course of the project was enjoyable and enlightening, and the finished product succeeds beyond our expectations. Beyond the design, Steve’s understanding of website analytics, and his drive to continuously improve results is a huge added benefit.

    -Kirk Stinchcombe Econics
  • I met Steve back in 1984. I did not know it then but it was to be a turning point in my life. To be an 18 year old kid and consider Steve to be my first real, and most significant mentor is a statement in itself. Saying the same thing in hindsight over 30 years later, however, is actually saying something.

    It is unusual that such a statement can hold true for so many years, but the ripples that permeate my life always return to that moment of contact.

    Steve is and always has been many things to me:

    Fresh, youthful and as exuberant as a newborn. Passionate, caring and always attentive to the minutest of details. Street smart, knowledgeable and successful in the myriad ways of business, creativity and experience. Steve is at once a live wire and the tip of the iceberg.

    I consider myself a lucky man to have had him as my mentor and I know that he continues to pass on his boundless positive influence to others much more worthy than I. That is very good news. Because of Steve, I live in a world where to lead by example, to be true in deeds and in actions, is always the only course of action.

    Thank you Steve -- Don't ever change!

    -Tom Liszt Liszten Consulting.
  • As an independent Ship’s Agency and Customs Brokerage firm we recognized the need to improve our on-line presence, and to provide a better information portal for our clients.

    In just one meeting, Steve was able to take our fledgling ideas and quickly provide a concept for our new site. Working with him over the course of the project was enjoyable and enlightening, and the finished product succeeds beyond our expectations. Beyond the design, Steve’s understanding of website analytics, and his drive to continuously improve results is a huge added benefit.

    In conjunction with the new website we also asked Steve to help us develop a corporate brand or identity. As a 100 year old company, we felt it was time to reassess our image, and to project a more modern look for more modern times. The time and effort, along with the attention to detail, that Steve provided culminated in a comprehensive new look for our company involving logos, letterhead, and business cards.

    We are now working with Steve as we venture into print advertising, and again, we are extremely pleased with his concepts and approach. This is a new frontier for our business, but we have no doubt that Steve’s skills in marketing will definitely benefit our company.

    Steve has given our business an opportunity to grow and to reach new markets. We look forward to a long and successful working relationship with The Steve Roper Group in the coming years.

    -Simon Smith Vice-President King Bros. Limited
  • Steve is without a doubt the most enjoyable person to work with on a project. He views ideas from angles most people wouldn’t even know are there. He is hard working and reliable. Given the industry that I work in, most of the projects I encounter are very time sensitive. Steve has always been able to take on the responsibility and deliver on time. When it comes to graphic design and overall website management, Steve is second to none.

    -Jarred Brown Partymart Managing Partner.
  • My understanding of the time and creative skills required to design and build an effective website - one that is visually appealing and delivers measurable results - is maturing.

    I appreciate now that you are a partner in my small business undertaking; that your skills are indispensable to our longer term success. No small business, especially a niche market web based one like ours is likely to flourish without the kind of meticulous attention you bring to site development and performance metrics.

    Thanks for all your good work. I look forward to our continued partnership.

    -Alex Rhodes View Master Optics
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