The Broken Islands Group is a group of small islands and islets in the middle of Barkley Sound on the West Coast of Vancouver Island. The group is protected as the Broken Islands Group Unit of the Pacific Rim National Park Reserve, which includes Long Beach, between Ucluelet and Tofino to Barkley Sound’s northwest, and the West Coast Trail between Port Renfrew and Bamfield, which is to the southeast.

We visited a while back and took a zodiac through the Broken Islands from Ucluelet and were thrilled to come face-to-face with a large group of Stellar Sea Lions (Twice).

The male, or bull, Stellar Sea Lion is a huge animal, growing up to three metres in length and weighing up to 900 kilograms.

In contrast, the females are only about a third as large, and give birth to one pup after a gestation period of one year.

There are three Stellar Sea Lion breeding rookeries in British Columbia, and many haul-out sites located throughout coastal B.C. A prominent local haul-out site is at Race Rocks, off the Western Communities of Greater Victoria.

The Steller sea lion, also known as the northern sea lion, is a threatened species of in the northern Pacific. It is the sole member of the genus Eumetopias and the largest of the eared Seal (Otariidae). Among Pinnipeds, it is inferior in size only to the Walrus and the two Elephant Seals. The Steller sea lion has attracted considerable attention in recent decades due to significant, unexplained declines in their numbers over a large portion of their range.

It is a thrill to get up close to these incredible mammals so comfortable in and around the water.

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Ucluelet is a spiritual place. Directly translated Ucluelet means Safe Harbour.

Is was from this small town that we boarded a Zodiac all by ourselves to spend a few hours looking for migrating Gray Whales. It didn’t take long. Within fifteen minutes, we had located a group of three at first, feeding on Herring spawn in a small cove, in water barely deep enough to cover them.

Grey whales feed on small crustaceans such as amphipods, and tube worms found in bottom sediments. They feed primarily during the summer months of long daylight hours in the cold Arctic waters of the Bering and Chukchi seas.

As a baleen whale, it has a series of 130-180 fringed overlapping plates hanging from each side of the upper jaw, where teeth might otherwise be located. The plates are off-white and about 2-10 inches (5-25 cm) in length. To feed, a whale dives to the bottom, rolls on its side and draws bottom sediments and water into its mouth. As it closes its mouth, water and sediments are expelled through the baleen plates, which trap the food on the inside near the tongue to be swallowed. This is what we were watching them do over and over.

Grey whales inhabit shallow coastal waters of the eastern North Pacific. The grey whale makes one of the longest of all mammalian migrations, averaging 10,000-14,000 miles for the round trip. In October, the whales begin to leave their feeding grounds in the Bering and Chukchi Seas and head south for their mating and calving lagoons in Baja California, Mexico. The southward journey takes 2-3 months. The whales remain in the lagoons for 2-3 months, allowing the calves to build up a thick layer of blubber to sustain them during the northward migration and keep them warm in the colder waters. The return trip north takes another 2-3 months. Mothers and calves travel very near shore on the northbound migration.

A migrating gray whale has a predictable breathing pattern, generally blowing 3-5 times in 15-30 second intervals before raising its fluke and submerging for 3-5 minutes. A gray whale can stay submerged up to 15 minutes, and travel at 3-6 miles per hour (4.8-9.6 km/hr). Mothers are very protective of their calves, and earned the name “Devilfish” from early whalers in the lagoons because of their violent defensive behaviors. Orcas (killer whales) are a cause of grey whale deaths, and many grey whales have orca teeth scars on their flukes.

At one time there were three Grey whale populations: a north Atlantic population, now extinct, possibly the victims of over-hunting; a Korean or western north Pacific stock now very depleted, also possibly from over-hunting; and the eastern north Pacific population, the largest surviving population. Hunted to the edge of extinction in the 1850′s after the discovery of the calving lagoons, and again in the early 1900′s with the introduction of floating factories, the gray whale was given partial protection in 1937 and full protection in 1947 by the International Whaling Commission (IWC). Since that time the eastern north Pacific gray whale population has made a remarkable recovery and now numbers between 19,000 and 23,000, probably close to their original population size.

They are now thankfully well accepted to be worth far more to the local economy alive and bringing in guests from around the world to see them during their migration.

Of particular note, if you visit Ucluelet is the need to visit the Wild Pacific Trail. This is a short hike, under 5 km, and well worth the time. On our walk, we saw two bald eagles grooming each other and some spectacular old growth rainforest.

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Social platforms offer opportunities to market your business in exciting ways… which is great if you’re familiar with the inner workings, but for the beginner, the steps to building an business online can be daunting.  Understanding how to use platforms like Facebook and tap into the myriad marketing tools available is essential, and a great asset to every business’ online strategy.

Facebook has developed many tools for building and promoting brands, including Groups and Pages. While Groups are a great way to stay informed or connected about a specific topic or interest, Pages offer unique opportunities to connect with and engage new fans that groups and personal pages don’t.

Like all marketing strategies, you should have a long-term plan in place before you launch.  Here are four simple steps to getting started building your business on Facebook.

Step one: Organize your content before you create the page.

We call this process “seeding”, basically, populating your page with information.  Have all of your imagery, logos and business information ready in advance of creating your page as well as content for your first few posts. That way, when you launch your page and invite people to connect with you, they’ll have lots of great content to interact with.

Step two: Customize your Facebook URL

All page owners are allowed to set a custom URL for their Facebook pages. This is a must-do for any brand serious about marketing on Facebook, (would you rather have www.facebook.com/steveropergroup or www.facebook/pages/someonesname/verylong/willbeforgotten/376k7d9968396847 ? ) but it’s also a step to be taken with much care. Once you create a custom URL, you can’t edit or change it for any reason – so be sure it’s the one you want and make sure you have a back-up plan in case something goes wrong during the creation process, or if the name you want isn’t available.

Step three: Connect your other websites and social platforms

You’ll want to be sure that all of your online presences and business profiles, like Twitter, LinkedIn and your website or blog, are connected to your Facebook page. Thankfully, there are a lot of great tools and online applications that simplify the process, allowing you to focus on creating content and helping you get maximum exposure by syndicating and sharing the things you create automatically.

Step four:  Creating custom content

Creating custom content, like a custom contest or promotion, is a great way to engage your existing fans and attract new ones. Custom content can range from simple, single-page websites to complex multi-page promotions. Coca Cola (http://www.facebook.com/cocacola) has done some great things with Facebook, so have Starbucks (http://www.facebook.com/Starbucks) and VW (http://www.facebook.com/VW).

For most business, it’s easy and affordable to start with a simple concept, like a matching profile image and landing page and work your way up to full page websites, dynamic pages and more!

These steps are a great starting point, and they’re just that. Opportunities to engage are endless and limited only by your imagination.

Need help? That’s what we’re here for.

Contact The Steve Roper Group to initiate a social media campaign on Facebook today.

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Raw Eco Jewellery - Devaki MacDonald

“Recycled, reclaimed, reused, vintage and found objects are more than just a statement for me, they are my way of life” – Devaki MacDonald.

It’s not only because Devaki is my daughter that I find this work extraordinary… but it probably does influence me a little…

Devaki has traveled extensively and those travels have influenced her creativity significantly.

Peru, Bolivia, Nicaraugua, Costa Rica, Venzuela and Panama have each contributed to her remarkably creative style.

Her latest work include a series of Steampunk influenced pieces which include necklaces, earings and bracelets and I am proud to have built her website for her this year.

You can purchase these and many more pieces online at Raw Eco Jewellery.

 

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As more and more companies move from “old marketing” or “outbound marketing” (tradeshows, print advertising, direct mail, telemarketing) and embrace “modern marketing” or “inbound marketing” (using the Internet to make it easier for customers to find you using your website, SEO, Social Media, Blogs, etc.) a lot of people wonder what metrics they should track to measure their success and progress.

Here are some ideas for the 5 marketing metrics you should track… in my opinion.

1) Website Grade - The great thing about this score is that is it very easy to understand (who doesn’t comprehend a 1 to 100 score?), and it compares you against your peers (currently over 70,000 other websites), and it is based on a number of different metrics so it summarizes data to save time.  Without fail, this metric really allows me to show clients positive development.

2) Website Traffic – This is the total number of unique visitors to your website over a time period, usually a month or a year.  This gives you a sense of the overall interest in your business, and if the marketing programs you are doing are working or not. This is a great metric to watch as you can create tactics quite easily to cause spikes in traffic… such as e-newsletters. We’ve done work with Partymart and sent a series of newsletters leading up to their most popular season, Hallowe’en, which increased their visitation and sales dramatically.

3) Leads - This is the next step in the sales funnel, and is the most important metric for measuring your marketing efforts. Integrating a newsletter sign-up form allows you to keep track of the conversion sign-ups and generates ‘qualified’ leads.

4) New Customers - “How many sales did you close this month?” is probably the most important question you should answer for your business.

5) Customer Acquisition Cost – Many businesses don’t compute this on an ongoing basis, but knowing the total sales and marketing cost for each new customer is important.  It gives you a good sense of how your business is going, and if it is getting easier or harder to grow.

So, that’s a few ideas on metrics I like to look at monthly.

 

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Angel Accessibility Solutions website re-design by The Steve Roper Group

When I began working with Angel Solutions in 2009, their website was grading quite low – 22/100 in optimization effectiveness. Over the past eighteen months, we have created them a modern highly optimized website and increased traffic to their website by over 5,000%.

The website www.angelsolutions.com now ranks 213,002 out of the 3,788,369 websites that have been ranked so far. While that may seem to be a low number, this website now ranks within the Top 2.85% of all websites globally. There are a lot of great people out there in cyber world doing some excellent work and achieving a grading within the top 2.85% is a very good achievement.

A website grade of 94/100 for www.angelsolutions.com means that of the millions of websites that have previously been evaluated, our algorithm has calculated that this site scores higher than 94% of them in terms of its marketing effectiveness.

This now represents an improvement of over 450% from November 2009 when I began working with Angel when the website was grading at 22/100… so all in all, I am extremely pleased with how well the website is now performing.

Visitation to the website is up 836% over the past year.

What analyzing websites like this allows me to do is see what is working and what is not and incrementally tweak a website to move higher and higher up in online rankings, which means people searching for certain terms pertaining to a certain business find the website faster, with more credibility.

To see of our other website designs, visit The Steve Roper Group.

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As you may know, the world’s coral reefs are in trouble, dying at an alarming rate worldwide. An estimated 75 percent of the world’s coral reefs are currently threatened and, if left unchecked, more than 90 percent of reefs will be threatened by 2030, nearly all of them at risk by 2050.

The National Geographic Society’s News Watch: Black Reefs-When the Ship Hits the Reef by Enric Sala reports on a newly investigated threat to coral reefs in the Pacific Ocean— iron.

Shipwrecks filled with iron-rich components left in iron-poor waters are shifting reefs’ health from pristine to degraded. A scientific paper in the ISME Journal, coauthored by Sala, shows shipwrecks in the iron-poor waters of the Line Islands are causing an explosion of algae and microbes and killing the reefs.

Sala, a National Geographic Explorer-in-Residence, writes, “The ship is a ghost, killing the reef around it little by little” in his News Watch: Black Reefs—When the Ship Hits the Reef. William Chandler, Marine Conservation Institute’s vice president for government affairs, believes that “shipwrecks located in iron-poor regions of the Pacific must be removed immediately to protect the integrity and viability of coral reef ecosystems.”

An interesting read…

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If you’ve been in the marketing world in the past couple years, you’ve probably come across the term Inbound Marketing.  It seems to be gaining more and more steam, and people are more interested in what Inbound Marketing is and how it can help them.

Inbound Marketing is the practice of bringing qualified leads into your sales funnel rather than reaching outward to cold, questionable targets.

Traditional “outbound marketing” was largely focused on outbound methods such as cold calls, print ads, attending tradeshows, etc. The idea behind these techniques was to get in front of cold leads and warm them up to the point where they would try your product or service.

This form of marketing was largely a numbers game – you knew you had to, on average, get in contact with a certain large number of people before one of them would be interested and make a purchase. This method is inefficient and expensive, causing marketers to waste time getting in contact with tons of people who may have had no interest in their offering.

Inbound Marketing is becoming more popular as marketers look for efficient and affordable ways to acquire new leads. Some of the most popular Inbound Marketing techniques are blogging, interacting on social media, search engine optimization, and webinars.

All of these inbound methods pre-qualify the leads that discover your company, so you can be sure that your message is greeting welcoming ears rather than random outbound contacts. By bringing these warm leads into you, you will greatly save time and money on the old outbound strategies.

How Can I Use Inbound Marketing?

The most important part of a successful inbound marketing strategy is creating content that will bring people into your sales process. Another important element is ensuring that you have a site that is optimized to close leads into deals and engages visitors once they “land” on your website.

One of the most popular methods to accomplish this goal is by keeping an updated blog. A blog can provide many benefits for your organization, and almost all of them relate to Inbound Marketing. By creating great content, you’ll rise in organic search results, create linkable content, and educate your audience. All of these outcomes will help you bring in leads that have been pre-qualified through a Google search for relevant terms or by reading similar content that links to you.

We’ve also found that with most of the websites we develop, having a good Social Media presence helps greatly.  A simple Facebook Business Group allows you to post Like Buttons on every relevant page and allows people who are customers to easily Like a product you offer on their Facebook Page, exponentially adding to your search engine results.

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A total of 523 homes and other properties sold in July through the Victoria Real Estate Board’s Multiple Listing Service® (MLS®), down from 618 sales in June but very close to the 527 sales in July of last year.

Overall prices, meantime, declined somewhat across all major property types.

Victoria Real Estate Board President, Dennis Fimrite, noted that despite the drop in the number of sales last month compared to June, market activity is now very close to what we saw at this time last year. “In the coming months, we anticipate that market activity will remain relatively stable and similar to what we saw during the summer and early fall months of last year.”

Fimrite added that the number of properties available for sale continued to increase at the end of last month with inventory levels currently 14 per cent higher than a year ago. “The available choice for buyers increased further last month with 5,094 properties available for sale at the end of July, up slightly from the 5,050 properties available for sale at the end of June.” Fimrite added that the increasing inventory means sellers need to be realistic in pricing their homes in order to attract qualified buyers. “A REALTOR’S® expertise can be invaluable in today’s market to help sellers price their homes to best advantage,” added Fimrite.

The average price for single-family homes sold in Greater Victoria last month was $581,117, down from $629,292 in June..

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A mobile tag is a two-dimensional image encoded with information. It is decoded using a camera phone application. These tag reader applications are able to scan tags and react accordingly based on the patterns within the image. Based on the information contained within the tag, the tag reading software can perform a variety of functions including the display of text or images, hyperlinking to specific URLs, linking to video content and providing contact information.

Information can be encoded into two-dimensional images in multiple ways. There have been upwards of 70 different types of tags developed over the past decade, each with associated applications built to identify their specific method of encoding. Many of these application designs are used for logistical purposes in industrial verticals. For the purposes of this report, it is important to consider three key consumer-facing methods for capturing information through a cameraphone.

Windermere is a real estate group that uses Microsoft Tags to provide more information about properties for sale. When a prospective buyer scans a mobile tag placed on a property’s ‘For Sale’ sign or a realtor’s print collateral, they are led to an inside tour of the particular home including additional imagery, pricing and access to contact information.

Kinda neat where some of these new technologies are heading…

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