I remember the first time we walked into Chintz, we talked about how much we liked what they sold and how cool it would be to have them as a client, so I handed someone a business card and told them I would really like to produce work for them. Three months later, I was asked to produce their advertising for Christmas.
As always, we came up with a positioning statement first and began work on the creative from there. It’s a Beautiful Thing was easy to come up with… everything in the store was.
We knew we wanted to approach the subject in a fashion that would elevate the small business to a national level, so the ads were designed to feature product with lots of white space and clever but limited copy.
Over a period of the next 12 -16 weeks, we conceived, designed, photographed, wrote and placed advertisement on a national scope with full page color ads in the Globe and Mail, National Post and other major papers in Edmonton, Vancouver, Calgay and Victoria. At the end of their Christmas, Boxing Day and annual January Sales, their sales were up 17% over the previous year.