Search engine optimization… a very important part of developing a web site.
We believe that central to any websites’ success is visibility in the Search Engines. Currently Google dominates the search market and because of this, we focus on improving results in Google, but our techniques will apply to all search engines.
There’s a wide range of factors that affect how your site will rank on the Search Engine Results Pages. These include technical factors such as making sure the website uses valid HTML markup, optimizing content for particular key phrases and a linking strategy.
We ensure that all the websites we build meet the technical requirements laid down by the W3C. Once the site is live, we usually then begin work to address content optimization and link-building.
Our SEO work is spilt into two parts; first a strategy needs to be developed – the focus of which will vary depending on the objectives for the site and would usually consist of a review of the existing website. Competitor analysis, initial keyphrase identification and a link-building strategy are all part of the strategy which usually requires 4-8 days work, depending on the size of the website.
Once the Strategy has been reviewed and approved, it needs to be implemented. Any technical issues should be addressed first and once completed, we like to recommend a 12-month contract for a fixed number of days work per month (again the number of days required would depend on the size of the website and the amount of work that needs to be done). This allows us to get to know the business and understand the metrics of the web site and allows us to dig deeper to optimize a web site.
We can also tailor our services to meet your requirements. Read more here >