Archive for April, 2010

We began to work through our annual report for CVS Cruise Victoria’s web site that we created almost three years ago now.

At the time, their web site was grading at 9/100 and was in the bottom 10% of web sites being crawled online. Today, I am pleased to be able to report that the following improvement;

1 – Their web site is now in the top 5% of global web sites.

Much of this success comes from simple observation and fine-tuning, which, while we like what we do, is not something we like to discuss on this blog. We continue to search for clients which will buy into our proven success and become clients for the long term.

2 – Annual visitation has increased by over 200% year over year.

Once gain, success by observation and the ability to understand visitors patterns. If this interests you, we’d love to talk to you.

3 – The average time being spent on the site is up 30% year over year. Think about that for a minute. 30% more people annually in your brick and mortar store. Could you sell them more of your products? Does that increase sales? Of course it does… and our web sites consistently increase visitors traffic year after year.

4 – Bounce rates are down by 15%. There is a posting on Bounce Rates somewhere in this Blog of mine but if not, I’ll have to write something on the importance of decreasing Bounce Rates… or in having people leave your store without buying anything because when they enter, it does not look anything like what they expected to find… BOING… out they bounce.

These are excellent improvements but it requires an ongoing commitment to creating a better web site, something CVS Cruise Victoria does and in return, their business is growing quickly as we head into the 2010 Cruise Ship Season here in Victoria.

A place to explore. A world to discover.

Founders’ Wharf is a construction project to build a wharf which, while recognizing the visionaries who sought to protect this land and build a centre where learning on the landcould take place, will also serve as our outdoor classroom. The project will cost $35,000 to complete with an anticipated opening to take place in conjunction with our 35th anniversary in June of 2010.

The Purpose of Founders’ Wharf:

From the wharf, children and adults will be encouraged through our classes to informally explore what the Lake has to offer. Whether it is feeding the ducks, water sampling, dipping for various forms of animal life found in the shallow waters, bird watching, spotting the local beavers, otters and muskrats that call the lake home or just taking in the view, the wharf will provide untold learning opportunities.

Who Will Benefit:

Over 65,000 people per year visit the Sanctuary with about 6,500 of these being school age children. The school programs provide a unique  opportunity for children to interact with the environment. From something as simple as feeding the ducks flatted oats, children can appreciate what nature has to offer. From this simple act, children can develop an appreciation of the importance of feeding birds the “right stuff” and from that can spring several lessons. This is just a simple example from which the understanding of the complexities of the natural environment will grow.

Because it is surrounded by urban development, Swan Lake offers a unique opportunity to bring the natural environment and people of all ages together. Founders’ Wharf will allow visitors to the Sanctuary to get closer to the Lake and allow our various programs to take advantage of the lakeside setting to further the learning experience.

Help us raise $35,000.00 to build Founders Wharf. Donate today.

Search engine optimization (SEO) is a term familiar to Internet marketing world. However, a relatively new term, social media optimization (SMO) is now gaining popularity among online marketers.

Social media such as Facebook, Twitter, Diggit, Delicious, and other popular blogging, news or social networking sites are revolutionizing the world of online marketing. Many popular brands have already started their social media campaigns by joining an account in Facebook or Twitter.

Blogs and articles are on their way to create more traffic to the Web site through social bookmarking sites such as Digg, Reddit, StumbleUpon, Kaboodle and more.

With the advent of social media sites, new possibilities arise for brand marketing.

Companies are exploring innovative ways to reach out to millions of customers who are active in their social networking community.

A recent study shows that companies like CocaCola, IBM, GE, Microsoft, Google and others have gained hundreds of thousands of fans in popular social media channels such as Facebook and Twitter. Another study from ad network Chitika found that social media sites such as Facebook and Digg are more likely to create returning traffic to a Web site than popular search engines such as Google and Yahoo.

The study found that more than one fifth of the users referred to a site by Facebook visited that site at least four times in the course of one week whereas only 12 percent of Google-referred visitors remained loyal.

During the last three years, we have found that Facebook has become a significant referring site to the web sites we create and manage.

Read more here >

There is research which suggests that email subscribers are worth up to 1.5 times more than non-subscribers and that email marketing is a cost-effective method of communicating with prospects and customers.

This is something we’ve proven to ourselves before making the claim.

We’ve been sending email newsletters for several years now on a regular basis and we know for a fact that in certain cases, we are receiving a 40% and more open rate.

This is a terrific open rate and after a year or two of sending regular emails, we start to learn which headlines generate the most interest and which generate the most sales by integrating analytics into the entire web site and following the proper metrics. It’s pretty interesting stuff…

We can help you;

• Grow your qualified email subscriber base using a double opt-in methodology, which guarantees your addresses get the email delivered to them and not filtered out into the spam box.

• Create relevant, targeted email messages that motivate customers to take action, from visiting a specific page within a store, to making an online purchase or downloading a pdf.

• Define success metrics and systems to track, report and analyze those metrics to measure and optimize your ROI

With these services, you will receive regular, insightful and actionable reports on how your overall internet marketing program is performing and how to continually improve –  and with our thirty years of marketing and creative background, the integration becomes a web presence which outperforms your competitors and maintains brand identity.

One of our Top Five spots to visit on Vancouver Island is Ucluelet.

The only Highway to Ucluelet is Highway 4, that starts at Parksville, travels through Port Alberni and on to Ucluelet and Tofino, 140km (86.6 miles) away. From Port Alberni, the Pacific Rim Highway (Highway 4) leads west through the rugged mountain scenery of the Mackenzie Range, past the rushing waters of Kennedy River and the shores of Kennedy Lake, to the west coast of Vancouver Island. At the edge where land meets the Pacific Ocean lies Ucluelet.

Ucluelet is surrounded by the spectacular beauty of Canada’s temperate rainforest and the Pacific Ocean. Some of British Columbia’s largest inventories of red cedar stand adjacent to the town. They enjoy a fairly temperate climate with year-round temperature ranging from 5ºC to 20º C. Snowfall is minimal, and the town does have roughly 328 frost-free days and 1800 hours of sunshine a year. Nice enough… but rain it does.

The Nuu-Chah-Nulth people have long used the word U-clue-let, meaning “safe harbour” and it is indeed an apt description for a village that offers both a sheltered inner harbour and magnificent vistas of the open Pacific Ocean within easy walking distance. From the sheltered inner harbour, watch the bustle of the fishing and charter vessels, spot the ever present bald eagles as they soar overhead, and keep an eye out for the Sea lions, harbour seals and river otters and even occasional Orcas We saw three Orcas on our trip, all of which were speedier than my ability to get my camera.

The rocky shoreline of the open Pacific offers spectacular view and breathtaking winter storm watching. Visitors from around the world come here for the excellent fishing, whale watching, scuba diving, nature cruises, beachcombing, kayaking, wilderness hiking and the pristine nature. We simply went this time to visit.

We hiked the Wild Pacific Trail (entrance photo above), which takes you along a coastal old growth forest walk. Don’t miss this. It is well worth the hike.

In addition, every spring, over 20,000 gray whales move through these waters on their annual migration from Baja California and Mexico to the Bering Sea. There are locations in the Park for whale watching, or you can take a whale watching tour. We watched the Grey Whales migrate through this year and it was a wonderful day out on the water.

During the winter months, see nature at its wildest during storm watching season. Eight-meter waves, thundering surf, and ocean spray whipped into a foaming frenzy provide nature’s ultimate natural theatrics. Watch the storms from safe, designated viewpoints outdoors or from the comfort of an ocean view inn.

Places we recommend to stay; The Cabins at Terrace Beach or The Terrace Beach Resort.

A long, narrow island, and the driest in the Gulf Island chain, Galiano Island was named after the Spanish explorer Dionisio Galiano, who sailed these waters in 1792. Galiano Island is the second largest of the Gulf Islands off Vancouver Island, after Saltspring Island.

Rich in history and beauty, Galiano has been called The Jewel of the Strait of Georgia. For thousands of years before Europeans arrived, the Coast Salish aboriginal people had lived here, gathering a rich variety of foods from its forests and shores.

We arrived at lunchtime on a Friday and found that Galiano Islanders move at their own easy pace, and have total faith in the visitors to their Island, often leaving their shops unattended with credit card machine in their stores and  small signs that say, ‘Sorry we missed you but if you buy something, please pay by using the credit cards slips below. Have a great day’. Cool.

Galiano Island enjoys the reputation as being the most welcoming to visitors of the Gulf Islands and as I mentioned above, we can easily confirm this claim.

This is due in large part to the limited amount of farmland on Galiano in comparison to other islands. Of necessity, early settlers here opened their homes to tourists as a way of earning a living and the relaxed and welcoming atmosphere of the Island was apparent from the moment we landed to the moment we departed.

A nice place to spend a weekend or two in the summer and enjoy the sunset at Montague Harbour, where Yim and I took the above photo.

What are Backlinks and why are they important?

Backlinks are links that are directed towards your websites, also knows as Inbound links. The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters.

A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.

The fact of the matter is that link building strategies have become significant and a core building block in the field of search engine optimization.

For example, when we began working with The Sidney Pier in February 2009, they had only  34 inbound links and when we launched their new web site in December 2009, the site had 510 inbound links.

According to the Canadian Intellectual Copyright Office, the following apply;

1 - What is a copyright?

In the simplest terms, “copyright” means “the right to copy.” In general, only the copyright owner, often the creator of the work, is allowed to produce or reproduce the work or to permit anyone else to do so.

2 – What is covered by copyright?

Copyright applies to all original, dramatic, musical, artistic and literary works (including computer programs). It also applies to performances, communication signals and sound recordings.

3 – Infringement.

A copyright gives you the sole right to produce or reproduce your work, through publication, performances and so on, or to authorize such activities. Anyone who does such things without your permission is infringing, that is, violating, your rights. Naturally, if you publish, perform or copy anyone else’s work without their permission, you are infringing their rights.

One specific form of infringement is plagiarism. This is copying someone else’s work and claiming it as your own. An obvious example would be taking a novel that someone else wrote and publishing it under your own name (or pen name).

Plagiarism can also entail using a substantial part of someone else’s work. An example would be copying a novel, and simply changing the title and names of the characters. Another example would be removing the Copyright from a web site and placing your own name on it to claim ownership.

4 – Ownership

Generally, if you are the creator of the work, you own the copyright. However, if you create a work in the course of employment, the copyright belongs to your employer unless there is an agreement to the contrary. Similarly, if a person commissions a photograph, portrait, engraving, or print, the person ordering the work for valuable consideration is the first owner of copyright unless there is an agreement to the contrary. The consideration must actually be paid for the copyright to belong to the person commissioning the photograph, portrait, engraving, or print (or in this case – web site).

Also, you may legally transfer your rights to someone else, in which case, that person owns the copyright.

5 – Duration

Copyright in Canada protects “intellectual” as opposed to “physical” property. One difference between intellectual and physical property is that ownership of physical property, such as a boat or a toaster, is perpetual. One continues to own physical property until it is given away, sold, consumed or destroyed. Ownership of intellectual property, like copyright, is different. Copyright ends at a legally defined point in time. These points in time are set out in rules in the Copyright Act. There is one general rule and many special rules that apply to certain kinds of works.

6 – General rule

The general rule is that copyright lasts for the life of the author, the remainder of the calendar year in which the author dies, and for 50 years following the end of the calendar year. Therefore, protection will expire on December 31 of the 50th year. After that, the work becomes part of the public domain and anyone can use it. For example, Shakespeare’s plays are part of the public domain; everyone has an equal right to produce or publish them. This rule applies to all categories of works except those to which special rules apply. Some of the more important special rules are listed below.

7 – Moral rights

Even if you sell your copyright to someone else, you still retain what are called “moral rights.” This means that no one, including the person who owns the copyright, is allowed to distort, mutilate or otherwise modify your work in a way that is prejudicial to your honour or reputation. Your name must also be associated with the work as its author, if reasonable in the circumstances. In addition, your work may not be used in association with a product, service, cause or institution in a way that is prejudicial to your honour or reputation without your permission.

Following are some situations which may infringe the author’s moral rights.

Example 1: You’ve sold the copyright of a song to a certain publisher who converts your music into a commercial jingle without your permission.

Example 2: You’ve sold the copyright for your novel to a publisher who decides to give it a happy ending, instead of the tragedy you wrote.

You cannot sell or transfer your moral rights to anyone else, but you can waive them when you sell or transfer your copyright at a later date. A contract of sale or transfer may include a waiver clause. Moral rights exist for the same length of time as copyright, that is, usually for the lifetime of the author plus 50 years more, and passed to the heirs of the author, even if they do not inherit ownership of the copyright itself.