Jack Daley was and is a pioneer in the Canadian Advertising scene and I was fortumate to work with him for a period of eighteen months at BBDO in Windsor Ontario. Some years later, I asked Jack to write me a testimonial, and in his usual gracious way, he acknowledged that he would… but I did not expect this;
‘It was my privilege to have worked with Stephen Roper when I was General Manager of BBDO Canada’s dedicated automotive unit (then named PentaMark Worldwide Canada).
To put things in perspective: In late 1999, BBDO Worldwide acquired Ross Roy Communications (subsequently and temporarily re-branded as InterOne Marketing Group), and I was seconded to integrate the communications activities of both agencies, to best serve all of the business intelligence, strategic planning, creative development and media channel deployments for our client, Daimler Chrysler Canada.
Mr. Roper was Acting Creative Director at InterOne Marketing at the time, and his experience in multi-channel communications, combined with a visceral appreciation for client relations and consumer ‘triggers’ made him a highly valued member of the team, as we endeavored to build the first truly integrated, multi-disciplinary communications services consultancy in the Canadian industry. Without his help, we could not have made that happen.
Most importantly, he was eminently successful in delivering results.
In addition to raising our creative standards, he engineered one of the most well recognized new vehicle launch efforts in the history of Canadian automotive marketing… the 2000 Chrysler PT Cruiser.
Steve oversaw every element of the pre-launch activities. In the early days of internet marketing (1999), his wild-postings (dedicated ‘funky url’s) and on-street vehicle displays, drove more that 650,000 online requests for information prior to product launch… a resounding success, even in today’s terms… which was further enhanced by dealer events (tail-gate parties) that zeroed in on target, while demonstrating product versatilities.
As one might gather, I have great respect for, and confidence in, Mr. Roper’s craftsmanship and marketing savvy. I have no hesitation in recommending him as a valued addition to any team, in meeting any challenge that requires excellence.
I would be pleased to handle any and all enquiries about Steve. He is, without doubt, a credit to our craft.’
Jack Daley. President. The Daley Group