Archive for March, 2011

We have now had a year of tracking on the launch of the web site we developed for Lisa Williams, which generally provides us with a good indication of how well we’ve done with a re-design and our search engine optimization.

So, this morning we went in, did some digging around and put together a one year overview of how well we did.

We started with creating a comparison jpeg of the original site we had to work from and the new site we designed.

Then, we checked the overall grading.

When we began, the site was grading at 36/100… so well below average. How well have we done with the grading? This morning the site is grading at 86/100, so an increase over over 225%. This provides us with a good base to incrementally increase the optimization without having to worry about that huge catch-up we had to do over the last year.

Then, we checked visitation stats… Year over year visitation is up 591% !

Over the past twelve months, we have driven tens of thousands of new Visitors to Lisa’s new web site.

The Bounce Rate if Visitors is a mere 19%, which means when people are referred to the site by search engines, they are getting what they expect, and in our experience, 19% is unusually low.

What does this mean? It means that people searching for Lisa Williams, the Victoria Realtor for waterfront and luxury homes are finding her much faster than a year ago and staying on her site for over 3.5 minutes per visit and that means they are finding what they are looking for and probably contacting Lisa.

Lisa is the agent of record for some of Victoria’s most prestigious waterfront luxury homes and you can check out her web site, (which we are obviously proud of)  at www.lisawilliams.ca

According to the Canadian Intellectual Copyright Office, the following apply;

1 – What is a copyright?

In the simplest terms, “copyright” means “the right to copy.” In general, only the copyright owner, often the creator of the work, is allowed to produce or reproduce the work or to permit anyone else to do so.

2 – What is covered by copyright?

Copyright applies to all original, dramatic, musical, artistic and literary works (including computer programs). It also applies to performances, communication signals and sound recordings.

3 – Infringement

A copyright gives you the sole right to produce or reproduce your work, through publication, performances and so on, or to authorize such activities. Anyone who does such things without your permission is infringing, that is, violating, your rights. Naturally, if you publish, perform or copy anyone else’s work without their permission, you are infringing their rights.

One specific form of infringement is plagiarism. This is copying someone else’s work and claiming it as your own. An obvious example would be taking a novel that someone else wrote and publishing it under your own name (or pen name). In this case,

A perfect example would be taking control of a web site that had not been paid for and changing the copyright statement in the footer of the web site, when in fact, they did not create the site nor did they pay the invoices due and outstanding for the right to claim copyright to the site.

Plagiarism can also entail using a substantial part of someone else’s work. An example would be copying a novel, and simply changing the title and names of the characters. Another example would be removing the Copyright from a web site and placing your own name on it to claim ownership.

4 – Ownership

Generally, if you are the creator of the work, you own the copyright. However, if you create a work in the course of employment, the copyright belongs to your employer unless there is an agreement to the contrary. Similarly, if a person commissions a photograph, portrait, engraving, or print, the person ordering the work for valuable consideration is the first owner of copyright unless there is an agreement to the contrary.

The consideration must actually be paid for the copyright to belong to the person commissioning the photograph, portrait, engraving, or print (or in this case – web site).

Also, you may legally transfer your rights to someone else, in which case, that person owns the copyright.

5 – Duration

Copyright in Canada protects “intellectual” as opposed to “physical” property. One difference between intellectual and physical property is that ownership of physical property, such as a boat or a toaster, is perpetual. One continues to own physical property until it is given away, sold, consumed or destroyed.

Ownership of intellectual property, like copyright, is different. Copyright ends at a legally defined point in time. These points in time are set out in rules in the Copyright Act. There is one general rule and many special rules that apply to certain kinds of works.

6 – General rule

The general rule is that copyright lasts for the life of the author, the remainder of the calendar year in which the author dies, and for 50 years following the end of the calendar year. Therefore, protection will expire on December 31 of the 50th year. After that, the work becomes part of the public domain and anyone can use it.

Over the past three years, I have been involved in the development of a Vineyard, which during the course of the project led us to research the possibilities of having a local Illustrator create the labels… it was a long process and it led me to this Blog Postings by Heather Castles, which proved to be a big help to me.

I am posting the article in it’s entirety as well as a link at the end should you be interested in more of Heather’s writing…

When working with Clients on illustration or design projects, establishing the terms of working together before the project begins protect both the interests of the Artist and the Client.

A contract which clearly includes your Terms & Conditions is one of the most important documents you can set up for your illustration business… it will set you apart as being ethical & professional. Having your clients sign a contract doesn’t take much time… and if taking a minute to sign an agreement for the project ahead scares them away, they probably weren’t legit anyway. In my experience, any legitimate business would not bat an eyelash at signing a contract before the work commences.

When writing your own Terms & Conditions, be sure to specify :

• the timeline for the project

• what you are providing to the client

• what rights the client will have to the artwork

• what rights you will have to the artwork (i.e. intellectual rights, the right to use the art for self promotional purposes, etc)

• whether you are willing to allow the client to alter your designs / artwork

• cancellation fees

• number of copies of the finished product you hope to be provided free of charge

Sample Illustration Terms & Conditions

Below I’ve copied my Terms & Conditions (which I include when I give a quote,) feel free to use this as a starting point to create your own:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

TIME SCHEDULE
A schedule compatible with the Client’s timing requirements will be established at the outset of the project, with project commencement contingent upon prompt acceptance of this proposal, and with anticipated completion date of March 31, 2007. All dates and time schedules are contingent upon prompt project commencement and timely Client’s input as required.

TERMS & CONDITIONS
1. Client acknowledges that Illustrator is first and sole owner of all “copyright” and shall retain intellectual rights of all Illustration(s).
2. Upon payment in full of all fees, the Illustrator shall grant the Client’s unlimited rights for all approved designs and shall transfer ownership of high resolution scans of the illustrations, design mechanicals, and reproduction specifications to the Client.
3. Illustrator is entitled to use all Illustrations for self promotion purposes or to enter into any contest.
4. Reassigning of Rights : Client may not assign or transfer this Licence or any part thereof unless authorized in writing by Illustrator.
5. No modifications, changes or alterations may be made to Illustrations or any part thereof, directly or indirectly, without Illustrator’s prior written consent.
6. Cancellation: Should Client choose to cancel work after commencement, Client agrees to pay Illustrator 25% of the final fees if the cancellation occurs after sketches; 50% of the final fee if cancellation occurs after revised linears; and 100% of the final fee if cancellation occurs after final art.
7. Credit : Client agrees to include a credit to Illustrator in connection with the Work.
8. Illustrator’s Copies : Client shall furnish Illustrator with two copies of the Work upon publication.
9. Terms become effective upon the signing of the agreement. It will be retroactively cancelled if the Client is in default of carrying out the complete payment of the invoice in the 90 days of receipt.

Source – http://blog.illustrationcastle.com/2007/03/21/sample-illustration-agreement-contract-terms/