Archive for July, 2011

1
Jul 2011

The Partymart Evolution…

Posted by Steve  >  Branding, Business, Web Design & Strategy
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In 2004, I was asked to re-design the Partymart Web Site.

At far left, you can see an example of how the site looked and in the middle is the first home page of the new web site with an all new logo, which the company is still using to this day. At far right, we inserted the most recent e-Newsletter we created for them in 2010.

The point of the post is my belief that creative people are wildly underpaid for Logo Design. When we were asked to begin work on this project, we were very pleased… it meant a complete new design and identity for the company which we could create from scratch, which we did in one of those presentations which we knew we had created the right identity. The Partymart Logo of the P with the hat was accepted and now, seven years later has become an integral part of their business and brand awareness.

During that time, we have built the visitation to the web site to over one million visitors per year.

1
Jul 2011

Ke’e Beach, Kauai

Posted by Steve  >  Travel
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The journey along the north shore of Kauai ends at one of the most popular beaches on Kaua‘i – Ke‘e Beach. The beach marks the end of Highway 560 and the portion of Kaua‘i that can be seen by car.

From here on in, the rest of north Kaua‘i is occupied by the Na Pali Coast, a series of rugged seaside cliffs stretching along the northwest shore that is not navigable by vehicle. Parking is available on either side of the road and near the coast.

One of the most striking aspects of this beach is its breathtaking view of the Na Pali Coast, which begins here. When you are facing the ocean, Na Pali can be glimpsed to your left.

The best time for photographs is early morning (on a clear day) or right at sunset.

At the far end of the beach on the Na Pali side is a trail that winds through the jungle to an ancient Hawaiian heiau (temple), Ka-ulu-Paoa Heiau. This heiau has been used as a hula school for over 1,000 years.

Public rest rooms and showers are available at the beach. And though of no real value, the wild Kaua‘i chickens that roost around the beach are entertaining to watch. How often do you see a chicken on the beach?

The famous Kalalau Trail also begins at Ke‘e Beach.