We began to work through our annual report for CVS Cruise Victoria’s web site that we created almost three years ago now.

At the time, their web site was grading at 9/100 and was in the bottom 10% of web sites being crawled online. Today, I am pleased to be able to report that the following improvement;

1 – Their web site is now in the top 5% of global web sites.

Much of this success comes from simple observation and fine-tuning, which, while we like what we do, is not something we like to discuss on this blog. We continue to search for clients which will buy into our proven success and become clients for the long term.

2 – Annual visitation has increased by over 200% year over year.

Once gain, success by observation and the ability to understand visitors patterns. If this interests you, we’d love to talk to you.

3 – The average time being spent on the site is up 30% year over year. Think about that for a minute. 30% more people annually in your brick and mortar store. Could you sell them more of your products? Does that increase sales? Of course it does… and our web sites consistently increase visitors traffic year after year.

4 – Bounce rates are down by 15%. There is a posting on Bounce Rates somewhere in this Blog of mine but if not, I’ll have to write something on the importance of decreasing Bounce Rates… or in having people leave your store without buying anything because when they enter, it does not look anything like what they expected to find… BOING… out they bounce.

These are excellent improvements but it requires an ongoing commitment to creating a better web site, something CVS Cruise Victoria does and in return, their business is growing quickly as we head into the 2010 Cruise Ship Season here in Victoria.