To have the stable funding it needs to fulfill its mission and serve its community, a charitable/non-profit organization needs to think long term. It needs to build relationships with its donors, cultivate ties, nurture bonds.
Implementing a monthly pledge program can help you achieve all of these goals and then some.
Making Generosity Easy
People who commit themselves to a monthly giving program give more and give longer. Why? It’s easier and more affordable. Fifteen dollars a month to a good cause feels modest and do-able. Multiply it by twelve and you have $180 — a larger annual gift than many donors would ordinarily have given.
Bottom line: donors generally wind up at least doubling their usual gift.
Having ‘signed on’, a donor does not quickly sign off. Figures show that monthly donors stay with you an average of five to ten years. Past experience also reveals that a large portion will increase their monthly donation as their own income increases.
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