Posts Tagged ‘Lisa Williams’

15
Mar 2011

Lisa Williams web site…

Posted by Steve  >  Search Engine Optimization, Web Design & Strategy
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We have now had a year of tracking on the launch of the web site we developed for Lisa Williams, which generally provides us with a good indication of how well we’ve done with a re-design and our search engine optimization.

So, this morning we went in, did some digging around and put together a one year overview of how well we did.

We started with creating a comparison jpeg of the original site we had to work from and the new site we designed.

Then, we checked the overall grading.

When we began, the site was grading at 36/100… so well below average. How well have we done with the grading? This morning the site is grading at 86/100, so an increase over over 225%. This provides us with a good base to incrementally increase the optimization without having to worry about that huge catch-up we had to do over the last year.

Then, we checked visitation stats… Year over year visitation is up 591% !

Over the past twelve months, we have driven tens of thousands of new Visitors to Lisa’s new web site.

The Bounce Rate if Visitors is a mere 19%, which means when people are referred to the site by search engines, they are getting what they expect, and in our experience, 19% is unusually low.

What does this mean? It means that people searching for Lisa Williams, the Victoria Realtor for waterfront and luxury homes are finding her much faster than a year ago and staying on her site for over 3.5 minutes per visit and that means they are finding what they are looking for and probably contacting Lisa.

Lisa is the agent of record for some of Victoria’s most prestigious waterfront luxury homes and you can check out her web site, (which we are obviously proud of)  at www.lisawilliams.ca

10
Mar 2010

Search Engine Results Pages

Posted by Steve  >  Search Engine Optimization, Web Design & Strategy
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Last year we began working with Lisa Williams on re-launching her web site.

Lisa is one of Victoria’s top real estate agents but her web site wasn’t working as hard for her as it was when she was ahead of the curve launching it almost ten years ago and search results were simply not indexing her at all within the first four pages.

So we sat down and spent several months re-designing the site and optimizing it as best we know how and bingo, one month after our new launch date, Lisa appears number 2 on search results for Luxury Homes in Victoria and Waterfront Homes in Victoria.

Nor surprisingly, visitors to her site have shot up by over 1,500%. That is sure to translate into more sales for Lisa this year…

17
Feb 2010

Building and improving web sites.

Posted by Steve  >  Analytics, Search Engine Optimization
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We’ve spent the better part of the past four years building and optimizing web sites for a group of clients on Vancouver Island and Montreal.

Without fail, these sites have doubled, tripled and quadrupled, and is several cases, achieving much greater increases in grading online. Some achieving 10 times the amount of ranking we began with a year or two earlier.

For example, www.campbellrivercruise.com – shown at left, started with a very low grading of 3/100 when we first launched the site and after a year of work, we’ve built that grading to 30/100. That may seem modest but it is a 1000% increase, unless my math is way off.

Cruise Victoria – www.cvscruisevictoria.com – ranked 9/100 when we re-designed their web site and this week, the site passed a score of 80/100 in optimizing effectiveness. That’s an increase of 900% !

And these are not shots in the dark. We’ve consistently increased the online effectiveness of every web site we’ve touched over the past two years.

www.sidneypier.com – 28/100 t0 94/100. Not only have we drastically increased the online grading of the web site, their conversion rate has skyrocketed by 21%. This translates into tens of thousands of additional dollars being brought in by the web site…

www.littleanddavies.com – 16/100 to 35/100 after one month of work.

www.lisawilliams.ca – 16/100 to 64/100 in one month since we put the new site online.

www.traditionaltoys.ca - 1/100 to 82/100.

www.swanlake.bc.ca – 12/100 to 83/100.

It’s not like these are flukes. This is the underlying process of a Discovery Process followed by intelligent web design and search engine optimization. Without our Discovery Process, a properly structured web site cannot be created with measurable results.