We have now had a year of tracking on the launch of the web site we developed for Lisa Williams, which generally provides us with a good indication of how well we’ve done with a re-design and our search engine optimization.
So, this morning we went in, did some digging around and put together a one year overview of how well we did.
We started with creating a comparison jpeg of the original site we had to work from and the new site we designed.
Then, we checked the overall grading.
When we began, the site was grading at 36/100… so well below average. How well have we done with the grading? This morning the site is grading at 86/100, so an increase over over 225%. This provides us with a good base to incrementally increase the optimization without having to worry about that huge catch-up we had to do over the last year.
Then, we checked visitation stats… Year over year visitation is up 591% !
Over the past twelve months, we have driven tens of thousands of new Visitors to Lisa’s new web site.
The Bounce Rate if Visitors is a mere 19%, which means when people are referred to the site by search engines, they are getting what they expect, and in our experience, 19% is unusually low.
What does this mean? It means that people searching for Lisa Williams, the Victoria Realtor for waterfront and luxury homes are finding her much faster than a year ago and staying on her site for over 3.5 minutes per visit and that means they are finding what they are looking for and probably contacting Lisa.
Lisa is the agent of record for some of Victoria’s most prestigious waterfront luxury homes and you can check out her web site, (which we are obviously proud of) at www.lisawilliams.ca