Branding is the expression of the essential truth or value of an organization, product, or service. It is the communication of characteristics, values, and attributes that clarify what this particular brand is and is not. A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.

Here is a portfolio of some of my work over the past forty years.

Some of our favorite branding projects…

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