Business Development Successes...

For over thirty years now, The Steve Roper Group has been helping build businesses through a wide variety of business development techniques which have included direct sales, sales management, marketing management and strategy, creative direction and website development and analysis. Without fail, we have increased the sales of all the businesses we have partnered with, in some cases dramatically.

Over the past ten years, we have shifted our focus to conceptualizing websites, which increase sales through a variety of online tactics. Beginning with an online evaluation of an existing website, we integrate analytics and begin optimizing a website to increase visitation and concentrate on conversion rates.

To date, here are some of our online success stories;

• Angel Solutions - When we began working with Angel Solutions, their website was grading quite low. Over the past eighteen months, we have created than a modern and highly optimized website and increased traffic to their website by over 5,000%. Check out their new web site here >

• Craigdarroch Castle – In 2009, Craigdarroch Castle received 47,131 Visits to their website. In 2010, after some serious optimization, that number jumped to 107,044 Visits and we expect to receive over 125,000 Visitors this year and increase the conversion rate to 1% for tickets being booked online. Find out more about Craigdarroch Castle here >

• Partymart - In 2004, when we created the website, there were virtually no visitors. In 2011, Partymart received over 1 Million Visitors annually and generated in excess of $1.6 Million dollars in online sales. Read more on our Blog here >

• CVS Cruise Victoria - CVS Cruise Victoria graded at an extremely low 9/100 when we began working on it. Today the CVS Cruise Victoria website has a grading of 86/100, which means that of the millions of websites that have previously been evaluated, the algorithm we employ to measure these analytics has calculated that this site now scores higher than 86% of them in terms of its marketing effectiveness. An increase of almost 900% in less than three years while visitation to the web site has increased by 66.50% year over year and the site now ranks within the top 11.68 % of all websites globally. Read more on our Blog here >

• Swan Lake Nature Sanctuary - A couple of years back we were asked to re-design the Swan Lake Nature Sanctuary website and visitation over the first year increased by 78%. For a snapshot of what the original site looked like and our re-design, check out our Blog here >

• Lisa Williams - When we began, the site was grading at 36/100… well below average. How well have we done with the grading? The site is now grading at 86/100, so an increase over over 225%. Year over year visitation is up 591%. Over the past twelve months, we have driven tens of thousands of new Visitors to Lisa's new web site. And in Real Estate, Visitors translate directly into Sales. Read more on our Blog here >

• The Chrysler PT Cruiser - The launch of the Chrysler PT Cruiser has been touted as one of the most successful automobile launches in Canadian history and we developed all the creative for the Canadian launch. For more details, check out our Blog here >