Bermuda Tourism

When someone calls and say, ‘We’d like to hire you to move to Bermuda and help us create print materials
for the Bermuda Department of Tourism and The Royal Naval Dockyard’, it’s very hard to say no. So I said, ‘YES’.
For two years, I wast either flying or driving around the island, visiting hotels and tourist attractions and developing advertising and creative which was integrated into three major tourism print publications; What To Do, Where To Stay and the Sports Guide.
As I like to say, ‘Someone had to do it’.

The Project

I was asked to join the team of Foote, Cone and Belding in Bermuda to direct the development of the creative and print materials for the Department of Tourism and the Royal Naval Dockyard on Ireland Island.

This project encompassed a two year process of photographing most of the island, categorizing and editing the photography, creating advertising campaigns for a wide variety of hotels on the island and culminated in the production of three annual print brochues for global distribution and the re-branding of The Royal Naval Dockyard.


The Print

In 1992, the web did not exist as we know it today therefore, my expertise in print development and production was critical to the Bermuda Department of Tourism.

Over a period of years, much of the photography had been developed and was of excellent quality, so creating a series of collateral material in the form of three major print releases was the only real solution. These brochures were distributed throughout the world to promote the variety of attractions on the island of Bermuda.


The Royal Naval Dockyard

The Royal Naval Dockyard was once the penal colony for much of the British Empire as seen by the photos in the background and had been re-developed as the Cruise Ship Terminal, and the jail re-developed as a Museum and Tourist attraction.

The Dockyard held many attractions including scuba diving operations, submarine experiences, restaurants, the museum itself and an incredible Maritime Museum. This was one of my favorite projects ever, for obvious reasons.


Commission on Competitiveness

The Premiere of Bermuda, Sir John Swan asked for a small campaign to ask the public, the entire Island to send in their ideas on how Bermuda could become more competitive in their Tourism industry.

After the campaign was released, I got this nice note from him;

"You have helped government to define its message to the community and, in so doing, members of the community have responded and agreed to lend their expertise and support to helping government realize its objectives in respect to the Commission on Competitiveness.

fully appreciate that a great deal of effort has gone into this contribution and want you to know these efforts have not gone unnoticed; indeed, they have been greatly appreciated by the Government."

-Sir John Swan. Premier of Bermuda.


Bermuda Triangles

We produced this 100 page hard cover coffee table book in association with Ian MacDonald Smith, which featured photography of the island.

This book traveled before making it's way back to Bermuda. Created in Bermuda, the filmwork was done in Montreal and then shipped to Hong Kong, where it was printed and bound before being shipped back to Bermuda.


The Solution & Result

Over a two year period we helped the Bermuda Department of Tourism conceptualize and create a series of promotional brochures for global distribution and re-created a brand identity for The Royal Naval Dockayrd which is still in use today some 23 years later, a testament to the value of creating a great brand identity.

Client Review

You have helped government to define its message to the community and, in so doing, members of the community have responded and agreed to lend their expertise and support to helping government realize its objectives in respect to the Commission on Competitiveness.

I fully appreciate that a great deal of effort has gone into this contribution and want you to know these efforts have not gone unnoticed; indeed, they have been greatly appreciated by the Government.

-Sir John Swan Premier of Bermuda

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