Doctors Without Borders

Doctors Without Borders / Médecins Sans Frontières helps people worldwide where the need is greatest, delivering emergency medical aid to people affected by conflict, epidemics, disasters or exclusion from health care. We were responsible for the concept and creative of their fundraising for a one year period.

Medicine shouldn't be a Luxury Campaign.

This was my first campaign for MSF and we wanted it to be dramatic, using the hard stark black and white tones which make up part of the MSF Identity.


Long Term Challenges Campaign.

Long term challenges require long term commitment. This is a monthly giving piece, asking supporters to become regular partners by pre-authorizing a giving option.


Make a Difference Renewal Campaign.

Help make a difference for people in urgent need of medical treatment.

Here our graphics showcase the areas of the world that MSF is making a difference. A strong visual reminder of how many countries the Doctors volunteer in.

A renewal campaign is sent to supporters who have signed up for a one year term as a reminder that their help is still needed and asking them to consider another donation. It's a fine line asking the same people and the ask has to be solid.


The Christmas Campaign.

Taking a slightly festive approach to this direct mail piece by using a red envelope and showing children's faces through the window on the envelope proved very successful.

The small detachable bottom section allowed supporter to sign a Christmas card which could be placed n local hospitals showing the children that people cared for them.

This campaign generated a 9% response.


Advertising Support.

On several occasions, when disaster struck, Doctors Without Borders would want ads created overnight to start raising relief funds.

This is one example of an entire campaign done overnight for an Earthquake in Iran.


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