Before the concept of The Institute was fully formed, I met with David Green and Don May to share our ideas. My concept was the importance of attracting young entrepreneurial talent to the area and to help support projects which people may need professional guidance to help them to fruition. From those talks, and during several public meetings, I started to design the framework of the overall concept for The Institute from a strategic and website perspective.
Implementing a vision by creating a website which helps to professionally communicate the vision of the Institute was challenging as their are several members with a wide variety of business backgrounds involved in the process. My skill set has always been to distill down the ideas to a working website which is built on the concept of being able to generate revenue to support the business idea and have integrated analytics in place for future growth.