King Brothers Limited Victoria, British Columbia

King Bros. Limited is an independently owned Customs Brokerage and Ships Agency located in the beautiful port city of Victoria, BC. The family based company has been in operation since 1911, with the current owners maintaining the founders values of integrity, honesty, and professionalism. We have been working together since 2008.

The Project

At 100+ years old, King Brothers decided it was time for a complete re-branding and website overhaul. We were fortunate enough to have been working with them and had built their first small website and evolved it for them for the past eight years. Today, their website is a CMS Based, completely responsive, state of the art website with integrated shipment tracking.

  • Responsive website design
  • Custom CMS-focused development
  • Search engine optimization
  • Front-end development with HTML5
  • Integrated Blog
  • Advanced Social Media options.

Visit LIve site

Business Need

The website features a PARS integrated shipment tracking feature. The Pre-Arrival Review System (PARS) is a system developed by Canada Customs that allows for release information to be processed before goods arrive at the border. This speeds up the release or referral for examination process for the carrier when they arrive at the border with the freight.

This assists both King Brothers and their customers in expediting their deliveries and we have made it mobile for added convenience and efficiency.

The Logo

As a sailor, this logo, perhaps more than any other logo I have created, captures a certain essence.

The history of a Compass Rose symbol evokes that tradition which embodies the work King Brothers has been in the business of for the past 100+ years.

Online Tracking

One of the features built into this website is the ability to track your shipment on any mobile device. We thought this would be a great addition to the website for the simple reason that people are on the go and want to know where there package is at all times...

It's works beautifully.

Responsive Design

People who browse while on-the-go have very different needs than those sitting at a desk. Responsive web sites re-organize themselves automatically according to the device viewing them, so that the same website provides a great experience everywhere.

A contemporary website must work effectively on all desktop browsers as well as the myriad of mobile devices available today. Responsive Design is the art of creating an architecture that works across all browsers and devices. Responsive Design tailors the implementation to provide the best quality online browsing experience - whether on a computer, smartphone, tablet, netbook or e-reader, and regardless of the operating system.

Sell Sheets

When I design a brand identity, I like everything to be consistent. Everything should look like it is in unison with the central values of a company. As such, the sell sheets which King Brothers sends to potential clients when literature is requested follow the branding.


For many years, I believed that E-Newsletters were critical to an on-going marketing communiations campaign and as such, created this beautifully well balance newsletter for King Brothers but experience has shown me that social media has almost replaced this form of communications now.

Although for targeted marketing uodates, there is a large percentage of the population not socially savvy as yet or open to receiving business updates on social media.

That being said, the fundamentals of creating a useful newsletters are shown here.

A nice bold opening headline.

Three points, each linked to key services King Brothers offers.

A main story.

Two Blog Posts, linked into the newsletter to drive traffic to past or current blog posts, which may be of interest to a mailing list.

A nice sign off / contact us note.

Finished off with social media links.

Et Voila... my idea of a very nice effective E-Newsletter Design.

Landing Pages

In 2017, we created this landing page directed at promoting the fact that King Brothers has more experience than any other firm globally doing business from Vancouver Island.

Perspective in business is important.
As an island business we understand island business.

Sign up NOW to learn how we can improve your import process. After all, we’ve been helping islanders for over 100 years.


One of the benefits of working with us is we take a lot of the photography which appear in our websites for our clients, something most firms are not capable of... and we love seeing our photos online.

These three were taken in order along Dallas Road in downtown Victoria, then closer towards Oak Bay along the shoreline and lastly, coming down the inlet from Bamfield.

The Solution & Result

In 2008, we created a website online presence for King Brothers in html and slowly built their online presence to about 10,000 visitors annually before being asked to re-brand the company and create a significantly new and improved look and feel for the company. Today, their website features a nice modern design, is CMS based, completely responsive and features an integrated shipment tracking system.

Client Review

As an independent Ship’s Agency and Customs Brokerage firm we recognized the need to improve our on-line presence, and to provide a better information portal for our clients.

In just one meeting, Steve was able to take our fledgling ideas and quickly provide a concept for our new site. Working with him over the course of the project was enjoyable and enlightening, and the finished product succeeds beyond our expectations. Beyond the design, Steve’s understanding of website analytics, and his drive to continuously improve results is a huge added benefit.

In conjunction with the new website we also asked Steve to help us develop a corporate brand or identity. As a 100 year old company, we felt it was time to reassess our image, and to project a more modern look for more modern times. The time and effort, along with the attention to detail, that Steve provided culminated in a comprehensive new look for our company involving logos, letterhead, and business cards.

We are now working with Steve as we venture into print advertising, and again, we are extremely pleased with his concepts and approach. This is a new frontier for our business, but we have no doubt that Steve’s skills in marketing will definitely benefit our company.

Steve has given our business an opportunity to grow and to reach new markets. We look forward to a long and successful working relationship with Steve Roper in the coming years.

-Simon Smith Vice-President King Bros. Limited

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