Raw Eco Jewellery

RAW is a traveling curio shop of handmade bohemian style jewellery. This is a perfect example of my taking a company and growing it from something that was a bit of a dream to an actual business by nurturing the business along, properly and carefully branding it, marketing it and teaching a difficult recipient that she needed to listen to what I was trying to teach.

The Project

It's been eight years since I began developing Raw Eco's identity. The evolution is shown below and today, in 2015, the true personality is reflected in the release of this new website.

This is an example of my teaching a small company how to build a business. I feel fairly confident is saying that without us, this business would not exist.


Amazing Canadian Fashion

In 2013, we helped market Raw Eco Jewellery by buying into a feature produced by the Amazing Canadian Fashion Magazine publication, which helped introduce her work to a more upscale market.


Responsive Design

A contemporary website must work effectively on all desktop browsers as well as the myriad of mobile devices available today. Responsive Design is the art of creating an architecture that works across all browsers and devices. Responsive Design tailors the implementation to provide the best quality online browsing experience - whether on a computer, smartphone, tablet, netbook or e-reader, and regardless of the operating system.


The Development Process

In 2012, this client and I sat down for several days while we re-developed the website and at this point, I tried to allow her to create her own vision of the website.

This was a big step as we learned more about each other and her vision of herself as an artist and in return, she began to understand the development process of a website.


The Evolution

In 2010, I created the first real website for Raw Eco without much consultation and while the layout of the website was solid, the actual styling was a little too 'polished' and almost immediately we began work on the next iteration of the site but we had successfully integrated the e-commerce at this point.


In the Beginning

When we first began in 2008, we were not sure how best to represent Devaki and chose a fairly simple solution while stock and ideas were developed, allowing us to gain some insight into website usage through the integration of Google analytics.

At with everything we build, there is always a beginning and we are firm believers that websites develop just like any business... constantly.


Client Review

As with all small businesses and websites, as I have learned, there is a constant ebb and flow of evolution and development. Over the last eight years, Steve has helped me navigate through the gradual learning process and discovery of my own personal style, identity and distinctiveness that I myself possess and want to portray through my business and work. Steve listened to what I wanted and helped me figure out what it was I wanted at times that I was unsure. During the design of the first website I had a vision for the site. Steve gave me tips and ideas on what he thought would work best and what he thought wouldn’t. I mostly listened……but not always. He was very patient with me through this process. Interestingly enough, any of the advice I didn’t adhere to the first time round I grew to see and understand for myself that they were changes that needed to be made. In other words, when it comes to websites, listen to Steve ;). Now a few years later as I have a little more footing in my budding business we are launching an incredibly beautiful site that I could not be more excited about. Couldn’t have done it without you Steve.

-Devaki MacDonald

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