Collingwood Wonderland Collingwood, Ontario

Collingwood is an outdoor joy in the winter. Nestled at the foot of the Blue Mountain Ski Resort, Collingwood’s charming downtown
adds the perfect mix of restaurants and shopping to the endless snowshoeing trails found surrounding the town.
The Downtown comes to life with activities virtually all winter long.

The Project

2014 was our first year in our new home and living in Collingwood, along the Georgian Bay. It's a beautiful small community with lots of exploring to be done and we were very pleased to get involved quickly with the development of the annual Collingwood Winter Wonderland campaign and website this year.

  • Create an Identity for Collingwood's Wonderland
  • Develop a Website
  • Create the Ad Campaign
  • Design the Billboards
  • Design the Signage

Visit LIve site


The Ad Campaign

The ad campaign started out being nice and simple... a clean statement with a nice visual and evolved as the program developed. However, the red signage became a fixture and a wayfinding system for the entire winter festival and looked great in the snowbanks throughout the town.


The Ad Campaign

As the campaign developed, we created a series of ads featuring outdoor recreational activities and polaroid snapshots of the many outdoors activities being held in the downtown core.


The Chinese Community

We then created a series of ads for several of the Chinese communities in the Greater Toronto area.


Discover Collingwood

Our first year here has given us the chance to do a lot of exploring, which we enjoyed, spending several months going on short local excursions to see what the surrounding areas offered and where Collingwood fit into the overall scheme of things and what became obvious is that Collingwood had a sense of history and was situated in a very geographically accessible location north of Toronto right on the shores of the incredible Georgian Bay so, we chose to take full advantage of what is so obvious.


Christmas

Our initial ads featured families enjoying the winter out and about Collingwood.


E-Newsletters

We created a series of bi-weekly E-Newsletters to keep everyone updated and sent the mailing to over 10,000 Zoomer subscribers..


Collingwood Downtown - Family Activities

Collingwood Downtown Ice Sculptures

Collingwood Downtown Kids Activities


The Solution & Result

Well... this is all too new to really discuss at this point. We are seeing our new town with fresh eyes and getting involved in the community. We've completed our first real website titled Collingwood's Wonderland, which has tracking on it so by early spring 2015, we'll have a better sense of our we are doing, but we are pleased with our work to date.

Client Review

Steve. Thanks for your vision, guidance and patience as we grow a new image for Collingwood.

-Martin Rydlo. Director of Marketing. The Town of Collingwood.

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