Victoria Swim Lab

Victoria Swim Lab is dedicated to teaching swimming techniques to students of all ages with a focus on fine-tuning stroke techniques for triathletes and our Olympic Team in Victoria, BC. As a lifelong swimmer and past national lifeguard, the concept of this type of school appealed to me and I like the branding we helped Avila Rhodes develop.

The Website

Swimming has always been one of my favourite hobbies so when I was asked to create the branding for a Swim Lab in Victoria, I tried to convey something clean and light, yet by using a strong image of a swimmer, reflect the determination triathletes need to compete to draw visitors into the website.

I think it works.


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The Branding

Clean and simple yet a nice inspiring healthy logo was the direction I wanted to take the branding and by adding a few waves, the concept works nicely, given the west coast location in Victoria, BC.


Responsive Design

Responsive Design is not the same as mobile design. Mobile design entails creating an entirely new website or web app with content specifically created for the mobile experience.

Responsive Design, on the other hand, means that the same domain, the same content, and the same syntax — more or less manipulated by JavaScript and/or CSS3 Media Queries — respond to different viewports to provide the best user experience possible for each device. The different viewports include desktop monitors, laptops, tablets, and mobile devices and their corresponding orientations.

We believe this is critical to all future websites and develop all the sites we create as Responsive.


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