The Steve Roper Group - Competitive Analysis

Our Competitive Analysis is the first of the necessary steps to web marketing success and plays a critical role in creating a custom web strategy. We focus on achieving high search engine results, clearly shown at right where we come up #1, 2, 5, 6, 7, 8 & 9 on page 1.

Understanding an audience...
Creating a web site for a company requires a relationship and the time to understand what a client is trying to achieve. Our competitive analysis allows us a deeper understanding of what goals our clients competitors are trying to achieve with their site, which in turn, drives the design and strategies for your web site.

SEO Services
We are currently engaged with a variety of clients in managing their Google Analytic accounts, which for the most part, we have set up for them.

By managing these analytics regularly, we not only help our clients achieve their business goals, we become a part of their business.

Search Engine Optimization
Our search engine Optimization services are customized to meet your goals and objectives. Our services include Competitive Analysis, Keyword Research, Search Engine Optimization, Web Site Analytics and detailed Reporting.

We use a mixture of traditional and web 2.0 metrics to analyze and optimize our web sites.

If you are interested in finding out how we can improve your website’s search engine ranking, Request a Proposal >

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The Steve Roper Group,
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Competitive Analysis by The STeve Roper Group

Understanding how your competitors have succeeded online can help you avoid the costly trial and error of testing strategies that do not work.

In this analysis we typically analyze a minimum of three competitor web sites. This analysis plays a critical role in creating a custom web strategy that will serve as your map to online success.

Our competitive analysis reports include the following information:

Search Engine Optimization Analysis
How well have your competitor’s web pages been optimized for search engine rankings? We will review their home page and other major pages in their web site to determine what they may have done correctly to assist their success or lack of success for areas you can capitalize upon.

Off Page SEO
Off-Page SEO includes all the things your competition does to promote their website outside the design of the website itself, such as getting more inbound links to a site, registering with directories relevant to an industry, and getting more pages into the search engine indexes.

Link Popularity Analysis
How the number of links pointing to your competitor’s website(s) may or may not have contributed to their ranking success. In addition, we will provide additional commentary should something of particular interest arise.

Backlinks are links that are directed towards your websites, also knows as Inbound links. The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

We will evaluate the quality of the links you have received to date according to your historical link building records, compare that to the expense and prepare recommendations for ongoing strategy. Additional link building strategies or tweaks to the current campaign(s) may be recommended.

Web Site Architecture / Structure
How search engine friendly is the structure of your competitor’s web site? Have the search engines found a large percentage of the pages that actually exist on their website(s)? If so, it could be that their web site structure is helping them win online.

Keyword Analysis
What keywords are your competitor’s focusing their marketing on? Using a variety of analytical and statistical methods we will put together a comprehensive list of the keywords which your competitors are working with to focus advertising dollars.

Competitor Summaries
The findings for each competitor will be revealed in this section, from which we will be able to set relevant strategy for your web site.

Summary Recommendations
The competitive analysis we provide will include summary recommendations for your website based on the effective tactics discovered. From there, we begin planning an annual online marketing stratgey for your web site.

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