It’s easy for the content on your website to get out of control. We can help by carrying out a content audit. By reviewing every page, we identify what is working and find content that can be removed or updated. All websites need regular reviewing. We check for dates, links, content that receives less than a certain level of traffic – which may be removed from the site.
Establishing Tone of Voice
Many sites have evolved over time with content written by a variety of different authors with different writing styles. We work with our clients to establish a consistent writing style that can be used across a website.
Writing for the Web
Just because somebody is a proficient writer, doesn’t make them good at writing for the web. Online content requires a different writing style than print so different skills need to be acquired.
Not all online content is limited to your website. Much of it happens on social networks like LinkedIn or Facebook. This form of content may not be as polished as the copy on your site, but it’s just as important.
We have experience managing online communities and at communicating messages through social networks. Although we believe that only you can build a community with your users, we can help avoid common pitfalls through training.
Whatever form online content takes, it cannot be simply outsourced. Someone has to get to know your company and that is what sets us apart. Our goal is to get to know your company inside out. We bring our experience to the table and provide guidance on handling your online content and engagement with your community.
Content strategy is a much-used term and can apply to many different things. Typically for us, a content strategy will focus on tone of voice, copy examples, policies, team requirements and an editorial calendar.