As a Creative Director, I was fortunate enough to be involved in many very interesting projects over the past forty years. Creative Direction is the specialty of overseeing the creative aspects of a wide variety of marketing or conceptual campaigns. From my perspective, the work evolves from an inherent understanding of Marketing. What a business is all about and how the public should / could perceive the business. In other words, a business idea comes first and the creative follows the core concept.

A Creative Director is responsible for everything… the big picture. They are ultimately responsible for leading a creative and / or marketing team(s), providing guidance and direction. They are responsible for defining process and communicating vision.

Here are many of my favourite projects.

Some of our favorite projects…

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