As a Creative Director, I was fortunate enough to be involved in many very interesting projects over the past forty years. Creative Direction is the specialty of overseeing the creative aspects of a wide variety of marketing or conceptual campaigns. From my perspective, the work evolves from an inherent understanding of Marketing. What a business is all about and how the public should / could perceive the business. In other words, a business idea comes first and the creative follows the core concept.
A Creative Director is responsible for everything… the big picture. They are ultimately responsible for leading a creative and / or marketing team(s), providing guidance and direction. They are responsible for defining process and communicating vision.
Here are many of my favourite projects.