For most of the past decade or so, most businesses felt that once a website was online, the need for design and management was basically over. In today’s business world, a website is, arguably, your most important marketing asset, a platform you use to promote your business and its offerings.

What Does a Website Manager Do? The content on your site and your peripheral online marketing campaigns can strategically draw targeted traffic to your website, making a significant and measurable contribution to the success and growth of your business. But in order for that to happen, someone has to oversee the site. That person is a website manager.

Today’s Business Website. The web has been growing exponentially. Ten years ago, it wasn’t that difficult to set up a website and then make sure customers could find you online. But with today’s overpopulated Internet, it’s not so easy.

The best marketing strategies require time, attention, and commitment to execute effectively. Allowing us to focus on the task of marketing your website will free you up for other endeavours that are equally important to the growth and maintenance of your business.

It may sound like a hassle but now, in addition to any print, TV, or radio marketing, you also need an entire campaign to market your website. But there are actually numerous benefits to online marketing that traditional media cannot provide:

– Your website can capture statistics, giving you full visibility over your online marketing efforts and ROI.
– Space on a website is practically limitless, and it can hold text, images, audio, and video, making it more versatile than any other marketing platform in the world.
– E-commerce means your site can act as a checkout point, a virtual cash register that generates real money.
– Search engine optimization means you can advertise to highly targeted prospective customers (so you get more for your dollar).

The increasing complexity of the web and improvements to website development technology means that an effective website in today’s marketplace requires a considerable investment. It’s not enough to hire a designer, have your site built, and then forget about it. Someone needs to take on the responsibility for managing the website.

Managing a Website. There are no fixed set of duties that a website manager performs. Some spend an hour or two a week managing a site, others work at it full time. Some are solely responsible for the site’s technical functionality and code or content updates while others oversee every aspect of a business’s online marketing campaigns. We are interested in managing every step and process and want to be considered a partner, not a contractor. We think that is the best solution for our clients.

Why? Simple. We’ve been in business for over 30 years and we’ve managed just about every area of the marketing process for our clients, from business development & sales management, marketing, and creative direction to website and mobile design. We set and achieved major sales goals for multiple companies.

Here are a few examples of what we want to manage:
– Ensure website functionality and perform regular software updates
– Monitor, assess, and report on website performance (particularly revenue)
– Ensure domain registration and hosting are current
– Develop and/or update content
– Handle online marketing projects ranging from SEO to social media marketing

The best website managers are someone who is experienced in all aspects of running a successful website and who can work effectively and consistently toward helping you realize your business goals. We are.

For most businesses, taking on the vast duties internally of a website manager is not feasible. As the Internet continues to expand, it’s becoming more complex. Sure, you can log into your website and update the content, but you have to know what type of content your site needs. If something breaks, you need to be savvy enough with code to fix it. And you need to be able to interpret statistical data and make smart decisions about which opportunities are worth investing in. You need to be a web expert. We are.

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