Based on a set of criteria developed around business and user priorities, we make a systematic, scored comparison of digital assets against those of selected competitors and other related organizations.
Some detective work based on analytics can reveal valuable insights in support of our review findings. Rather than delivering tables of data we build narratives based on analytics data that shed light on ways in which websites could work more effectively. That being said, analytics must be in place for this process to occur. If not, we’ll make sure they are so we can start collecting the data you need.