The Steve Roper Group - Core Process

Our Core Process serves to clarify our client's overall goals and ensure optimum results by keeping the focus on creating web sites that meet business goals by solving business problems. Partymart recently welcomed it's one millionth visitor...

Understanding an audience...
Creating a web site for a company requires a relationship and the time to understand what a client is trying to achieve, which is where our intial analysis allows us a deeper understanding of what goals our clients are trying to schieve with their site, which in turn, drives the design.

Creative Direction
With 32 years of experience, our designs are geared to our clients budgets and goals. We have been awarded Best in Canada on three occasions for Direct Marketing and Creative Excellence.

SEO Services
We are currently engaged with a variety of clients in managing their Google Analytic accounts, which for the most part, we have set up for them.

By managing these analytics regularly, we not only help our clients achieve their business goals, we become a part of their business.

Our SEO Successes
We are proud to state that every web site we have built or managed over the past few years has improved dramatically within search engines.

Search Engine Optimization
Our search engine Optimization services are customized to meet your goals and objectives. Our services include Competitive Analysis, Keyword Research, Search Engine Optimization, Web Site Analytics and detailed Reporting.

We use a mixture of traditional and web 2.0 metrics to analyze and optimize our web sites.

If you are interested in finding out how we can improve your website’s search engine ranking, Request a Proposal >

For more information on
The Steve Roper Group,
visit our portfolio web site here >

The Steve Roper Group has a detailed five-phase process, helping to keep projects on time and on budget. Below you'll find the basics of the process, which we will customize to suit your site's needs, and which can also be used to track the progress of your project.

Phase One - Defining The Project

Discovery
Gathering Information
Understanding the Audience
Analyzing Your Industry
Developing Functional Requirements

Planning
Creating a Project Plan
Setting The Budget
Creating Schedules
Assigning Your Project Team
Setting Up Staging Areas
Planning For User Testing

Clarification
Determining Overall Goals
Preparing a Communications Brief

Begin Work

Phase Two - Developing Site Structure

Content Review
Addressing Content
Auditing Existing Content
Outlining Content
Creating a Content Delivery Plan

Site View
Site Mapping
Addressing Existing Site Organization
Setting Naming Conventions

Page View
Addressing Navigation
Naming & Labeling

User View
Defining Key User Paths
Developing HTML
Creating Basic Storyboards

Phase Three - Designing Visual Interface

Creating the site
Reviewing Site Goals
Developing Concepts
Presenting Designs and Gathering Feedback

Confirming
Confirming Flow and Functionality
Testing Functionality

Handing Off
Creating Graphic Templates
Creating a Design Site Guide

Phase Four - Building and Integrating

Planning
Assessing Project Status
Establishing Guidelines
Setting File Structure

Building & Integration
Slicing & Optimization
Creating HTML Templates and Pages
Implementing Light Scripting
Creating and Populating Pages
Integrating Backend Development

Testing
Creating a Quality Assurance Plan
Conducting QA Testing
Prioritizing and Fixing Bugs
Conducting a Final Check

Intergrating Analytics

Phase Five - Launch & Beyond

Delivery
Handing Off
Completing a Production Style Guide
Tracking Documentation
Conducting a Post Launch Meeting
Scheduling Maintenance Training

Launch
Preparing an Announcement Plan
Optimizing For Search Engines
Launching the Site

Maintenance
Maintaining the Site
Internal versus External Maintenance Terms
Assessing Maintenance Team Capability
Developing a Maintenance Plan
Confirming Site Security
Planning Iterative Initiatives
Measuring Success

Marketing the Site

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