Responsive design allows your website to adapt to the device your users are viewing it on.
It provides you with the capability to write once and publish everywhere, meaning less work for you.
It's pretty much something any website today must do...
A contemporary website must work effectively on all desktop browsers as well as the myriad of mobile devices available today. Responsive Design is the art of creating an architecture that works across all browsers and devices. Responsive Design tailors the implementation to provide the best quality online browsing experience – whether on a computer, smartphone, tablet, netbook or e-reader, and regardless of the operating system.
People who browse while on-the-go have very different needs than those sitting at a desk. Responsive web sites re-organize themselves automatically according to the device viewing them, so that the same website provides a great experience everywhere. Desktops get a full-blown interface with videos, large images and animations. Smartphones get a simplified website that runs fast without the bells and whistles. Tablets and netbooks get something in between.
Responsive Design is a great, efficient way to increase the marketability of a website. With responsive design, the website is built only once and is viewable on any digital gizmo you can get your hands on. This also presents the opportunity to create a more functional (and, in turn, profitable) website. As you look at your company’s long-term strategic plans for the web, responsive design must be a consideration. This is rapidly becoming the new standard for our industry.