Facebook now has over 350 million users. Over 50% of visitors are outside college, and the fastest growing demographic is those 25 and older. Given the increasing popularity of Facebook, the ability to accurately target geographic regions, the large ad formats, and competitive pricing, Facebook marketing is a smart PPC (pay per click) advertising choice.

The starting point for your presence on Facebook is your profile page. Your profile page is basically a landing page that you design in order to convert your friends to engage with certain parts of your identity.

Not only is your profile the page that you have the most control over, it’s the place where you can most deeply and authentically express your passion for the brand, company, or product you want to promote. Your profile page is an opportunity to craft a credible real-world story around the reasons your products or services are so valuable. Take advantage of Personal Info, Work Info, Photos, and applications to tell bits and pieces of your narrative as it relates to your brand. If you’re not buying your own stuff, why should anyone else?

If you don’t want to associate your personal identity with the product or service you’re trying to promote, Facebook is not for you. Inherent in the current state of Facebook is a culture of transparency that devalues and ignores inauthenticity. If you’re afraid to show the real people behind your campaign, that’s okay–but save your time and money and go somewhere beside Facebook.

Finally, most people don’t realize how many page views profile pages generate. One of the most common habits of Facebook users is browsing the profile pages of friends and stalking the profile pages of people they want to learn more about. By connecting to hundreds of partners, customers, associates, and friends on Facebook, you’ll drive a TON of traffic to your profile page. Take advantage of that huge opportunity.

Facebook Groups
Groups are the oldest and simplest way to build community around your brand or company on Facebook. By starting a group, you create a central place for customers, partners, and friends to participate in conversations around your brand. Facebook groups come with boards for posting discussion topics, photos, videos, and links right out of the box. You can also easily send news and updates to your group members as often as you like – messages arrive in their Facebook Inbox. And the best part about Groups is you can create as many as you like for free.

Social media marketing is a new form of advertising where conventional rules and strategies do not apply. The Steve Roper Group can help demystify this new cyber age marketing technique.

We follow and work with Facebook weekly, meaning we can help you develop a very successful and profitable social media strategy.

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