- After ten long years in conservation I finally feel like MMF has a website that showcases the work that we do in a beautiful and dynamic way! As a full time field researcher I sometimes find it hard to stay connected with the public and disseminate the full scope of our findings in an interesting and timely fashion. The Steve Roper Group has revolutionized our ability to do this, allowing us to highlight our long-term programs and keep our fans up to date with our current projects. They have been overwhelmingly sensitive to our needs as researchers making sure that the content is both factually accurate and interesting to a wider audience. They have also managed to capture the true heart of our work across the globe with imagery that speaks to the importance of our cause. Thanks for your patience and dedication, we are so proud of the result!
Dr. Andrea Marshall
Director- Marine Megafauna Foundation
Principal Scientist- MMF Manta Ray Program
Principal Scientist- Proyecto Mantas Ecuador
Science Coordinator- ECOCEAN USA
- It was an absolute pleasure working with Steve. He works quickly and efficiently, and created a gorgeous, functional website for the Marine Megafauna Foundation. He was excellent at managing the process, from initial design and development right through to the launch. At all stages we received clear updates and feedback. I thoroughly recommend the Steve Roper Group's web design and online marketing services as a brilliant partner in creating an online presence.
- Simon J. Pierce, PhD
Marine Megafauna Foundation
Oakley, California, USA
Director, Science Coordinator
ECOCEAN USA Whale Shark Photo-ID Library
Eyes on the Horizon
Tofo Beach, Mozambique
> The reason I and the staff of Angel continue to work closely with Steve at The Steve Roper Group, is the dedication he shows at every level of website planning and execution. 2 years ago we embarked on a new website plan and I had some trepidations as to the amount of time we would have to spend to make this work.
After establishing a scope of work I was extremely impressed as to how easy Steve made it all work and his attention to detail. If we were to start again, I would choose Steve, but luckily we are not starting again and we will continue to have Steve manage the process of making our website the "face" of Angel on the web. Steve brought us fresh ideas, easy to manage site maps and a look we are proud to display.
I highly recommend Steve Roper Group to anyone who wants a great, user friendly website, and a comfortable process getting there!
CEO. Angel Accessibility Solutions.
This is just a brief note to thank you for your dedication to The Craigdarroch Castle Historical Museum Society over the last year.
When you undertook the work on our first ever DVD it was immediately evident that the process was going to be easy for an inexperienced person like me to follow. Your preparation, requests for information and proofs was very well planed as were the meetings we had. It was great to be able to meet the timeline you set without needing hours and hours of meetings. You knew what you needed and asked for it then in short order provided results to be proofed.
One unexpected benefit to working with you was the way you looked at the “big picture” when you took on the DVD. Drawing my attention to ways to build more sales by using the special insert booklet you designed was an excellent idea! The DVD is one of our best sellers and the booklet proved to be an immediate success by generating many additional sales as a stand-alone product.
Thanks for your hard work and I’m looking forward to the coming year as we work together developing the marketing value of Craigdarroch Castle’s website.
John Hughes. Manager, Operation and Development. Craigdarroch Castle
> The 2000 RSVP Awards Automotive Products & Services
GOLD. Best in Canada.
Campaign: Chrysler PT Cruiser Handraiser Program
Creative Director: Steve Roper. Copywriter: Matthew Daley
> Few brands push the envelope of conventional design quite like Chrysler. When the company launched the daring and innovative PT Cruiser, it was immediately apparent that the proverbial envelope hadn’t just been pushed - it had been torn to pieces.
In the nine months leading up to the May launch, Steve Roper and Matt Daley, created a campaign to attract prospects. Using simple and cool images, the company promoted the PT Cruiser on billboard and transit ads, in magazines and on Web banners, gradually building excitement.
All the advertising included a call-to-action, either a 1-877 number or Web addresses - www.waycoolcar.com - that cemented the brand’s identity. These efforts built a strong database of “handraisers”, who were then targeted with a three-phase direct mail effort.
The first mailing, using a large exclamation mark, emphasized the fun aspect of the car. The second included exclusive information to keep prospects interested, and the third - which included a PT Cruiser key ring - invited customers to take a test drive. The key was to make recipients feel as if they were part of something exclusive and special.
The program attracted the right target - young, urban and hip - as conceived by Steve Roper, Matt Daley and Jeff Kess, giving the brand a certain cachet with a traditionally atypical Chrysler audience’.
-The Canadian Marketing Association. 2001.
> We began working with Steve Roper a little over a year ago and during that period, he has helped us to create a more consistent identity for Forbes Pharmacy, helped train our staff to learn the basics of Social Media, Newsletters and creating our own in-house materials while building us a beautiful new web site which we are convinced will drive more traffic to our stores.
President. Forbes Pharmacies. Victoria, British Columbia
> Hey Steve, you're a genius!
Jonathan Bird. Underwater Cinematographer.
> Dear Steve:
I am writing to say how delighted we are with the marketing tools and web site you created for the Swan Lake Christmas Hill Nature Sanctuary. Working with The Steve Roper Group was a positive experience from start to finish. The re-design of our organization’s logo and stationary began the process, and set the stage for the new look and feel of the web site. All of the new design elements were skillfully incorporated into a very welcoming and visuallyintegrated visitor experience on the web site. That, combined with a substantial increase in search engine presence, has significantly raised our profile in the community, which is already being reflected in an increase of donations coming in. The ease of updating the page content was incorporated into the design as we requested, and that will allow us to maintain fresh and current content to keep the visitor’s interest. We look forward to working with you on other projects in the future.
Executive Director. Swan Lake Christmas Hill Nature Sanctuary
> I have been working with Steve for almost a year. We started working together when I was in a major transition with SEO and Website suppliers. He has been so easy to work with and flexible to accommodate my sometimes urgent needs. He has explained some very complicated Web concepts in an easily understood manner and is happy to take me step by step through the process. He is very understanding of time sensitive issues surrounding my reporting needs. I cannot recommend him highly enough. He is very knowledgeable and great to work with – he has been an invaluable asset to my organization.
Lisa Ballinger. Director of Sales & Marketing.
The Sidney Pier Hotel & Spa.
> Steve is without a doubt the most enjoyable person to work with on a project. He views ideas from angles most people wouldn’t even know are there. He is hard working and reliable. Given the industry that I work in, most of the projects I encounter are very time sensitive. Steve has always been able to take on the responsibility and deliver on time. When it comes to graphic design and overall website management, Steve is second to none.
Jarred Brown. Managing Partner.
> Steve has been a great help getting my business off the ground. He went way beyond the call of duty with really quick turn around, good advice at every stage of the project, and great execution. Since our website went live I've had really positive feedback from lots of people on its clean look and easy navigation. The data collection systems that Steve set up are proving that people are visiting the site and spending time while they are there. Steve also provided lots of unexpected extra help along the way - things like improving the graphic design on our twitter and facebook sites and working directly with printers so that orders were finished properly.
One of the things that impressed me most was the timeliness of completion of work. To be honest, I had trouble keeping up sometimes! I'm looking forward to working more with The Steve Roper Group in the future.
Kirk Stinchcombe. Director.
Econnics - Eco-Efficiency Specailists. www.econnics.com
> It has been a great pleasure working with Steve and we are really pleased with the look and functionality of our site. The process from start to finish was completely painless. Steve took the time to find out what our needs were and what we were trying to achieve. Once we had established this his designs and ideas hit the spot every time. We made several changes as we went along but Steve took it all in stride and worked with us, which we appreciated. I can see why he has been a recipient of Canadian Marking Associations awards. He even stayed on budget too!
Nicky Todd, Edge Chiropractic & Sport Therapy. www.edgechiro.com
> While working as a commercial photographer in the U.S. and Canada for the past 25 years, I’ve worked with many creative directors.
Steve Roper is unique. His formidable vision and creative talent is driven by a passionate, fun loving and high-energy approach to his work.
The result: Award winning projects that are a blast to work on!
My only complaint is that I don’t get to work with Steve more often.
Curt Clayton. Photographer. Windsor - Detroit - Toronto.
> "I had the opportunity to visit and dive the second largest barrier reef in the world in southern Belize led by Steve Roper. Along on this trip were several members of the Board of Directors of the World Wildlife Fund.
During the trip out, Steve explained in great detail the wonders of the barrier reef system and the need for people to respect and protect this wonderful resource of ours. He carefully explained the dive to us and led us along a remarkable visit. I happen to recall his charm when he commented on how good a diver I was. He made us all feel at ease.
His commitment to our oceans impressed me as he outlined his vision to reduce commercial fishing vessels and install moorings along the barrier reef to preserve this pristine environment, a vision I share. I am pleased that he is continuing to contribute and promote awareness, knowledge and insight into ways others can protect our oceans at Ocean's Edge.
Keep up the good work, Steve.
- Kathryn Fuller. President. World Wildlife Fund.
> I had the pleasure of working with Steve early in my career and still reap the benefits of our partnership to this day. Steve has a natural ablity to see the picture within the picture; the bigger story captured in a still photo or richly textured film. That ablity and vision is consistently transformed into communications that reach and touch audiences.
Steve is a natural leader with the good sense to let his team explore an opportunity to its fullest and the creative direction to pull back and stay on target during the manic journey from concept to execution.
My only regret about my experience working with Steve is that I did not have the opportunity to work with him longer.
Matther Daley. Senior Copywriter. CAISN. Windsor, Ontario
> "As Chief Technology Officer, I have had the opportunity to work on a large scale web site re-design with Steve Roper.
This project was quite sophisticated and 'our' staff included nine programmers, six web designers, two Search Engine Optimization associates, perhaps a dozen copywriters, of which Steve edited and, of course, equity partners.
Steve's vision of the end result was consistent and his leadership resulted in achieving a successful launch of a newly branded web site for a company with almost a billion dollars in annual sales.
As both a Marketing and Creative Director, it was a pleasure to work with Steve Roper and I would highly recommend him.
Chief Technology Officer. BetUS.com. Costa Rica.
> I have worked with Steve on corporate logo and web site development. I can attest to the many customer complements I receive as a result of the thoughtful application of his expertise, skill and creative talent.
Darryl Anderson. Managing Director
Wave Point Consulting.
> It was my privilege to have worked with Stephen Roper when I was General Manager of BBDO Canada’s dedicated automotive unit (then named PentaMark Worldwide Canada).
To put things in perspective: In late 1999, BBDO Worldwide acquired Ross Roy Communications (subsequently and temporarily re-branded as InterOne Marketing Group), and I was seconded to integrate the communications activities of both agencies, to best serve all of the business intelligence, strategic planning, creative development and media channel deployments for our client, Daimler Chrysler Canada.
Mr. Roper was Acting Creative Director at InterOne Marketing at the time, and his experience in multi-channel communications, combined with a visceral appreciation for client relations and consumer ‘triggers’ made him a highly valued member of the team, as we endeavored to build the first truly integrated, multi-disciplinary communications services consultancy in the Canadian industry. Without his help, we could not have made that happen.
Most importantly, he was eminently successful in delivering results.
In addition to raising our creative standards, he engineered one of the most well recognized new vehicle launch efforts in the history of Canadian automotive marketing… the 2000 Chrysler PT Cruiser.
Steve oversaw every element of the pre-launch activities. In the early days of internet marketing (1999), his wild-postings (dedicated ‘funky url’s) and on-street vehicle displays, drove more that 650,000 online requests for information prior to product launch… a resounding success, even in today’s terms… which was further enhanced by dealer events (tail-gate parties) that zeroed in on target, while demonstrating product versatilities.
As one might gather, I have great respect for, and confidence in, Mr. Roper’s craftsmanship and marketing savvy. I have no hesitation in recommending him as a valued addition to any team, in meeting any challenge that requires excellence.
I would be pleased to handle any and all enquiries about Steve. He is, without doubt, a credit to our craft.
Jack Daley. President.
The Daley Group
You are not the sort who might get a paper plane to fly... you are the one who would go out there and promote an ecologically friendly plane off the ground!
You will always find a way to make it better than was asked for... take things to a level so everyone benefits. Never lose that way of thinking!
- Belinda Schneider.
Studio Bee, Montreal
> I met Steve back in 1984. I didn’t know it then but it was to be a turning point in my life.
To be an 18 year old kid and consider Steve to be my first real, and most significant mentor is a statement in itself. Saying the same thing in hindsight as a 42 year old man, however, is actually saying something.
It’s unusual that such a statement can hold true for so many years, but the ripples that permeate my life always return to that moment of contact.
Steve is and always has been many things to me:
Fresh, youthful and as exuberant as a newborn. Passionate, caring and always attentive to the minutest of details. Street smart, knowledgeable and successful in the myriad ways of business, creativity and experience. Steve is at once a live wire and the tip of the iceberg.
I consider myself a lucky man to have had him as my mentor and I know that he continues to pass on his boundless positive influence to others much more worthy than I. That is very good news. Because of Steve, I live in a world where to lead by example, to be true in deeds and in actions, is always the only course of action.
Thank you Steve -- Don’t ever change!
- Tom Liszt. Peel Graphics.
> When we decided it was time for a re-branding of our web site, we chose Steve's services.
His professionalism and attention to detail allowed us to re-brand ourselves. He created and designed a contemporary web site, which reflects the credibility we were in search of.
Furthermore, the overall search engine results page ranking of our web site has risen, our bounce rate has decreased positively and leads being generated through the web site have increased... an all-important necessity to our Real Estate Firm.
We would not hesitate to recommend Steve Roper as a strategic Creative Marketing Internet Professional.
Sam Sibai. President. CondoSky Home Marketing.
> Steve worked with us for a full year establishing an image for The Royal Naval Dockyard as a marketable tourist destination. He not only succeeded in doing this but also allowed us to make many other considerations due to his technical skills and inherent understanding in printing. Steve’s ability to take an idea to it’s fullest extent while maintaining the parameters established by an organization will certainly give his clients that all important value for money spent with the maximum creativity.
- Mr. Edward Williams. Development Manager. The Royal Naval Dockyard. Bermuda
“You have helped government to define its message to the community and, in so doing, members of the community have responded and agreed to lend their expertise and support to helping government realize its objectives in respect to the Commission on Competitiveness.
I fully appreciate that a great deal of effort has gone into this contribution and want you to know these efforts have not gone unnoticed; indeed, they have been greatly appreciated by the Government
- Sir John Swan. Premier of Bermuda.