For over forty years, we helped businesses reach their marketing and sales goals with award winning Creative Direction, Marketing Management and Business Consultation. Several of our branding projects helped shape companies and industries for success. We are now building The Great Canadian Cider Company. We are located in Collingwood, Ontario.
We considered our work to be multi faceted – Award Winning Creative, Marketing + Business Development. Over the past forty years, we have created international brand identities, advertising campaigns, communication strategies and global websites. On more than one occasion, our creative was recognized as being the Best in Canada.
We were and still are, very adventurous. We still want to travel extensively. We believe our curiousity served us well and will continue to do so. We have recently integrated photo galleries of our travels into this website and will continue to write about those travels. It’s for fun now. I wish everyone this opportunity.
For the last decade, we concentrated on creating websites and other digital content but were always more interested in the actual growth of any of the businesses we worked with than pure creative. We always felt that we could grow any business we worked with to it’s full potential. We almost shifted to Financial Planning as we felt we had very high levels skills in that field. It sounds cocky but we knew we could build almost any business we took on as a client – and we did.
Chrysler Canada, The Bermuda Department of Tourism, Ocean’s Edge, Belize, The Town of Collingwood, The World Wildlife Fund, The Marine Megafauna Foundation in Mozambique, Doctors Without Borders, Craigdarroch Castle in Victoria, Silverton Yachts in St. Augustine, The Dicom Group of Montreal, Henry Birks & Sons, IBM Canada… you don’t end up with that group as a client list if you don’t have confidence in your abilities.
Great Branding was always one of our key beliefs in creating a strong business. We think it shows when you review our Branding Projects. Branding is the process of creating a connection with consumers, so that when they have a need, they think of your company to satisfy that need. It is something that triggers associations in our minds. Branding is about creating an identity. It’s about the perception people have of the company. We intuitively understood the messages our clients needed to communicate.
Take a look at our Branding Page.
Then there’s strategy. Strategy precedes implementation, which leads to successful evolution. A simple process we have come to believe in over the years. We really liked to get our teeth into complex projects and work together with our clients to achieve successful outcomes. We are satisfied that we achieved what we hoped to a long time ago when we started this.
Creative Direction was our strength the last 20 years of our career. We had the ability to listen and transform thoughts into communications and marketing strategies which aligned with almost all of our clients goals. It seemed to come naturally to us but that is looking back after forty plus years of experience. Creative Direction is the specialty of overseeing the creative aspects of a wide variety of marketing or conceptual campaigns. From my perspective, the work evolves from an inherent understanding of Marketing. What a business is all about and how the public should perceive the business. Creative Direction is managing every aspect of a business visually and from both a content and marketing perspective.
Then we built websites. In today’s business world, a website is, arguably, the most important marketing asset, a platform used to promote a business and its offerings. Today a website needs to change to keep up. We helped our clients to implement the framework, tools and processes to enable continual digital improvement. We enjoyed it but often, we had bigger visions than even our clients had for themselves. We liked the process of gauging analytics and slowly building visitation and then managing those visits to conversion to revenue. It was interesting but a science most clients could not understand which led to where we are now headed.
We have now chosen to build our own company, The Great Canadian Cider Company. This made more sense to us at this point in our lives. We liked being in control of our lives and we believe in what we are doing again and that’s a good thing.
We believe our future we will be successful because of our past experience.
What set us apart in the past will continue to serve us well in the future.